Marketing Associate- GTM

2 days ago

Bengaluru, Karnataka, India Goodera Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Description: Marketing Associate - GTM Team

Location: Bangalore

Employment Type: Full-time

Department: Marketing/Go-to-Market

About the Role

We're seeking a high-potential Marketing Associate to join our Go-to-Market team and support large-scale event management, content creation, and lead generation initiatives. This role is perfect for a recent graduate from a top-tier university with 1-2 years of marketing experience who brings exceptional drive and ambition to make a significant impact in a fast-growing organization.

Key Responsibilities

Event Support & Project Coordination

● Assist in planning, coordinating, and executing large-scale events, summits, webinars, and community meets

● Support logistics coordination, vendor management, and on-site event operations

● Help manage event budgets, timelines, and deliverables

● Coordinate multimedia communications and promotional materials for events

● Assist with CRM management and support pipeline reporting and sales operations workflows for leads generated

Content Creation & Management

● Create, edit, and proofread engaging content for website, blogs, newsletters, social media, event and marketing collateral

● Support maintenance of content calendars and editorial workflows

● Develop supporting materials including case studies, guides, ebooks, and pitch decks

● Support event planning, promotion, and follow-up activities

Required Qualifications

Education & Experience

● Bachelor's degree from a top-tier university

● 1-2 years of experience in marketing, content marketing, event management, or related field

● Proven track record of high achievement and exceptional work ethic

● Experience with content creation and editorial processes

Technical Requirements

● Proficiency with Google Workspace (Analytics, Search Console, etc.)

● Experience with CRM systems is a plus (HubSpot preferred)

● Familiarity with design tools (Canva) and CMS platforms (Webflow, WordPress) is a plus

● Basic knowledge of marketing automation and email marketing platforms

● Microsoft Office suite proficiency

Preferred Qualifications

● Background in B2B marketing or SaaS environments

● Experience with event management and logistics coordination

● Previous exposure to webinar production and management

● Leadership experience from university or early career roles

What You'll Gain

● Hands-on experience with large-scale event management and execution

● Opportunity to develop comprehensive marketing and content strategy skills

● Exposure to senior-level stakeholders and cross-functional collaboration

● Experience with revenue-driving marketing initiatives and customer acquisition

● Professional development in project management and campaign execution

● Direct mentorship and growth opportunities in a high-growth environment

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