Go-To-Market (Sales) Associate

Position Title: Go-To-Market (Sales) Associate

Location:

Bengaluru, Karnataka 

About the Company:

Sustainability is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.  

Role Summary

We are looking for a
GTM (Go-To-Market) Associate

to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the
marketing team

to drive lead generation, customer acquisition, and strategic positioning.
The ideal candidate should thrive in a fast-paced environment and have
2+ years of experience
in
GTM strategy, market research, and sales execution
, preferably within the
AI, clean energy, or B2B SaaS
industries.

Key Responsibilities

• Market Intelligence & Entity Mapping

: Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting.
- Stakeholder Research & Outreach Strategy

: Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability 's clean energy mission — including policy, industry, and investor audiences.
- Platform Strategy & Social Presence Development:

Research, evaluate, and recommend the most impactful digital and social media platforms (e.g.,
LinkedIn

,
X/Twitter

,
Energy Central

,
Cleantech Forum

, and
Industry Associations

) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers.
- Lead Generation & Partnership Enablement

: Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms.
- Cross-Team Collaboration

: Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies.
- Performance Tracking & Reporting

: Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies.

Key Requirements

Education Qualifications

• Bachelor's or master's degree in business
  , Marketing, or a related field

.
- A satisfactory experience

in
GTM strategy, business development, or sales

within the
AI, clean energy, or B2B SaaS

sectors.

Preferred Experience

• Background in
  market research, business development, or sales enablement

, with a focus on technology or sustainability sectors.
- Experience working in
high-growth, fast-paced environments

where adaptability and proactive engagement are key.
- Familiarity with
AI-driven solutions

,
sustainability

, or
clean energy markets

is a strong advantage.
- Hands-on experience using

and
RocketReach

for lead generation and contact enrichment.
- Exposure to
ActiveCampaign

or similar CRM/marketing automation platforms for campaign execution and stakeholder engagement.

Skills Required

• Strong understanding of
  go-to-market (GTM) planning

,
lead qualification

, and
stakeholder segmentation

.
- Excellent
research, communication, and presentation skills

with the ability to engage with senior stakeholders and decision-makers.
- Proficiency in
data-driven outreach tools

(e.g., Apollo, RocketReach) and
CRM systems

(e.g., ActiveCampaign, HubSpot, or Salesforce).
- Ability to identify emerging opportunities in
clean energy

,
AI infrastructure

, and
sustainability-driven markets

.
- High degree of
initiative, analytical thinking, and attention to detail

.
- Passion for contributing to the
clean energy transition

and
AI-powered sustainability solutions

.

What you will do

• Shape Market Presence:
  Play a key role in expanding Sustainability 's footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels.
• Accelerate GTM Execution:
  Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally.
• Build Strategic Connections:
  Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns.
• Bridge Insight and Action:
  Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies.
• Champion Brand Visibility:
  Elevate Sustainability 's presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers.
• Drive Measurable Impact:
  Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes.

What you will bring

• Strong analytical and research skills with the ability to translate data into actionable GTM insights.
• Excellent written and verbal communication skills for engaging senior stakeholders and partners.
• A proactive, self-driven approach suited to high-growth and dynamic business settings.
• Startup DNA

→ bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset.

Why Join Us

• Shape a
  first-of-its-kind AI + clean energy platform

.
- Work with a small, mission-driven team obsessed with impact.
- An aggressive growth path.
- A chance to leave your mark at the intersection of
AI, marketing, and sustainability

.