Product and GTM Marketer

4 days ago

Bengaluru, Karnataka, India edumerge Full time ₹ 8,00,000 - ₹ 20,00,000 per year

Location: Bangalore (Office-first)

Experience: 3–7 years

Type: Full-time

Reports to: CEO

Works with: Product Manager, Product Designer, Engineering, CEO

About edumerge

edumerge is building the digital operating backbone for schools and colleges — combining ERP, automation, parent communication, and AI-first productivity into one unified platform.

We're profitable, growing 60% YoY, and on a mission to hit ₹100 Cr ARR by Dec 2028 and IPO by 2030. We work with 200+ institutions and are expanding rapidly in India and the Middle East.

We're now rebuilding our GTM engine — and this role is at the core of it.

Role Summary

We're hiring a Product & GTM Marketer who can take our products to market with clarity, velocity, and creativity. This is not a passive "content" or "SEO-only" role — you'll work directly with the CEO to shape how we position our offerings, redesign our website, launch features, and build inbound GTM engines.

If you're excited about working directly with product, design, and founders — and want to craft messaging that moves deals, this is for you.

What You'll Own Positioning & Messaging

  • Convert product features into compelling positioning
  • Create messaging guides by persona (EBs, Principals, Parents, Teachers)
  • Own narrative for new offerings (e.g. "Smart Onboarding", "Parent360", "ERP for Colleges")

Website & LP Overhaul

  • Lead complete website rewrite aligned to new vision
  • Build landing pages per offering and persona
  • Work with design/dev to execute WordPress build

Go-to-Market Execution

  • Plan and run new product/feature launches
  • Create demo flows, sales collateral, pitch decks, explainer content
  • Build case studies, customer stories, and proof points

SEO & Content Flywheel

  • Set up content strategy to rank for high-intent K-12/college keywords
  • Manage blog cadence, glossary, and content clusters
  • Collaborate with freelance writers if needed

Lead Gen & Funnel Strategy

  • Work with external performance agency (or freelancers)
  • Guide campaign messaging, targeting, LP flow
  • Monitor conversion metrics, lead quality, funnel drop-offs

You'll Work Closely With:

  • CEO – for narrative, ICP, launch strategy, growth loops
  • Product Manager (Likith) – for feature clarity, GTM timelines
  • Designer – for LP design, demos, UX storytelling
  • Sales Team – to translate value into outbound hooks

Must-Have Skills

  • 3–7 years in B2B SaaS or Product Marketing
  • Proven experience in:
  • Writing crisp messaging
  • Launching features
  • Building landing pages
  • Collaborating with product/design
  • Ability to write — short-form copy, long-form SEO, demo scripts
  • Strong sense of ownership and execution
  • Ability to operate in a fast-paced, hands-on startup environment

Bonus if You Have

  • Experience marketing to schools, colleges, or SMBs
  • Past exposure to Webflow, SEO tools, HubSpot, Google Analytics
  • Built marketing at a sub-₹50 Cr ARR SaaS company

What You'll Get

  • Direct access to founder, product, GTM strategy
  • Opportunity to shape a category-defining SaaS product
  • Ownership of narrative at a company with ambitious scale
  • Competitive salary + performance-linked bonuses

How to Apply

Mail us at with:

  • Your resume
  • 2–3 examples of LPs, launches, or content you've owned
  • A short note on why edumerge's mission excites you

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