Endorsement Sales Specialist

2 weeks ago

Mumbai, Maharashtra, India Collective Artists Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

As an Endorsement Sales Specialist, you will be responsible for identifying, securing, and managing endorsement deals with influencers, celebrities, and other key figures in alignment with the brand's objectives. You will work closely with the marketing and sales teams to leverage these endorsements to drive brand awareness and sales. Strong communication skills, negotiation abilities, and a deep understanding of the industry is required.

Responsibilities:

  • Independently drive revenue for Endorsements in the region, identifying and pitching partnership opportunities and negotiating the terms of endorsement deals.
  • Develop and maintain strong relationships with brands, serving as the point of contact for all communication and collaboration.
  • Work closely with the sales team to leverage endorsements to drive product sales and revenue.
  • Collaborate with the internal teams to develop creative campaigns and activations featuring endorsers to drive brand awareness and engagement.
  • Track and analyze the performance of endorsement campaigns, providing insights and recommendations for optimization.
  • Stay up-to-date on industry trends and best practices, constantly seeking new opportunities to innovate and improve our approach.
  • Remain abreast of developments and coverage within the entertainment and pop-culture sphere, including personnel movements, investments, joint ventures, takeovers, etc.
  • Develop and execute sales strategies to generate endorsement and sponsorship revenue across company media platforms (radio, TV, digital, social, podcasts, etc.)
  • Identify and target potential brand partners whose marketing objectives align with the companys talent and audience.
  • Collaborate with talent managers, producers, and marketing teams to create compelling endorsement proposals and campaigns.
  • Negotiate contracts and manage the full sales cycle—from prospecting to closing and post-sale client management.
  • Maintain strong client relationships to ensure satisfaction, renewals, and long-term partnerships.
  • Track and report on sales performance, revenue goals, and campaign effectiveness.
  • Stay current with industry trends, competitors, and new opportunities in the endorsement and media partnership space.

Requirements:

  • 6-10 years of experience in corporate sales, preferably from media, entertainment or marketing agencies.
  • Bachelor's degree in Marketing, Business, Film Studies or a related field is preferred.
  • Strong communication skills in English and the regional language with excellent interpersonal skills.
  • Ability to thrive in a fast-paced environment and effectively multitask to meet tight deadlines.
  • Proactive problem-solving skills and the ability to think creatively to ensure successful brand placements.
  • In-depth knowledge of the industry, market trends, and an understanding of the entertainment landscape.

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