Ads Executive

1 week ago

Lucknow, Uttar Pradesh, India Digicrowd Solution Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Company Overview

Digicrowd Solution is a performance-driven digital marketing agency established in 2019. We specialize in SEO, social media marketing, content strategy, and paid advertising. With a client-focused approach and a passion for delivering measurable outcomes, we empower businesses to grow through strategic digital initiatives.

Position Overview

We are seeking a motivated and detail-oriented
Ads Executive
to support the execution and optimization of paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in managing ads, analyzing campaign data, and working in a fast-paced digital environment.

Key Responsibilities

  • Assist in planning and executing paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Monitor campaign performance and assist in optimizing bids, budgets, and targeting.
  • Coordinate with the design team to develop creatives aligned with campaign objectives.
  • Implement tracking codes, set up UTM parameters, and ensure accurate data collection.
  • Prepare and maintain campaign performance reports with key metrics and insights.
  • Stay updated on trends and best practices in digital advertising.
  • Support the Ads Manager in developing strategies for improving campaign ROI.
  • Maintain records of ad spends, performance benchmarks, and reporting schedules.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 1 year of relevant experience in managing paid ad campaigns.
  • Basic understanding of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Familiarity with advertising metrics such as CPC, CTR, CPA, and ROAS.
  • Knowledge of analytics tools like Google Analytics and Facebook Pixel is preferred.
  • Strong attention to detail and data analysis skills.
  • Good communication and time management skills.
  • Certification in Google Ads or Meta Blueprint is an added advantage.

What We Offer

  • Opportunity to work on diverse and challenging digital campaigns.
  • Learning-oriented and collaborative team environment.
  • Career growth opportunities within a dynamic agency setup.
  • Exposure to high-impact clients and real-time campaign strategies.

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