Area Sales Manager

10 hours ago

Lucknow, Uttar Pradesh, India MITSUMI DISTRIBUTION Full time

Mitsumi Distribution a leading IT distributor with strong presence across the Middle East and Africa is now actively expanding into the India market

Hiring for a The Area Sales Manager (ASM) will be responsible for driving revenue growth, channel expansion, and market penetration within the assigned territory for Mitsumi Distribution. The role focuses on managing IT channel partners, achieving vendor targets, and strengthening Mitsumi's footprint across enterprise, SMB, and commercial segments.

Key ResponsibilitiesSales & Revenue Management

  • Achieve assigned monthly, quarterly, and annual sales targets across Mitsumi's product portfolio.
  • Drive business growth through resellers, system integrators, VARs, and retail partners.
  • Execute territory sales plans aligned with company and vendor objectives.
  • Identify new business opportunities and expand wallet share with existing partners.

Channel Partner Development

  • Recruit, onboard, and enable new channel partners within the territory.
  • Manage existing partners through regular business reviews, joint planning, and performance tracking.
  • Ensure proper product positioning, pricing discipline, and stock rotation at partner level.
  • Work closely with vendors on promotions, schemes, and partner incentive programs.

Market & Territory Coverage

  • Conduct regular field visits to partners and key customers.
  • Map the territory for white spaces, competition analysis, and growth opportunities.
  • Gather market intelligence on pricing, competitor activity, and customer demand trends.

Forecasting & Reporting

  • Maintain accurate sales forecasts, pipelines, and MIS reports.
  • Track KPIs such as revenue, margins, partner productivity, and collections.
  • Ensure timely reporting to management and alignment with finance and supply chain teams.

Key Skills & Competencies

  • Strong understanding of IT distribution and channel sales models.
  • Proven ability to manage and grow reseller and SI ecosystems.
  • Excellent relationship management, negotiation, and communication skills.
  • Strong analytical skills for forecasting and sales planning.
  • High ownership mindset with the ability to work independently in the field.

Preferred Experience & Qualifications

  • 6–10 years of experience in IT / technology distribution sales.
  • Exposure to products such as laptops, desktops, servers, peripherals, networking, or enterprise solutions.
  • Experience working with national or regional IT distributors is highly desirable.

*

Job Type: Permanent

Pay: ₹40, ₹60,000.00 per month

Work Location: In person

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