Amazon Advertising Specialist

4 days ago

Andheri, Maharashtra, India Neoaegis Personal Care Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary:

We are seeking a highly skilled and detail-oriented Amazon Marketing Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will have extensive experience in Amazon PPC (Pay-Per-Click) advertising, a deep understanding of the Amazon ecosystem, and a passion for driving measurable growth through data-driven strategies.

Key Responsibilities:

  • Campaign Management: Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI and meet business goals.
  • Keyword Research: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and opportunities for campaign optimization.
  • Performance Analysis: Monitor campaign performance, analyze key metrics (ACoS, CTR, CPC, ROAS), and generate detailed performance reports.
  • A/B Testing: Implement and analyze A/B tests to optimize ad creatives, headlines, and targeting strategies.
  • Bid Management: Manage bidding strategies to ensure optimal ad placement while staying within budget constraints.
  • Product Optimization: Collaborate with the content team to optimize product listings (titles, bullet points, descriptions, and images) for better ad performance and conversions.
  • Market Trends: Stay updated on Amazon's advertising platform updates, trends, and best practices to maintain a competitive edge.
  • Budget Management: Develop and manage advertising budgets, ensuring efficient allocation and tracking.
  • Reporting & Insights: Provide regular reports with actionable insights and recommendations to improve performance and achieve business objectives.

Required Skills & Qualifications:

  • Proven experience managing Amazon advertising campaigns, including Sponsored Ads, DSP, and other ad types.
  • Proficiency with Amazon Advertising Console and third-party tools like Helium 10, Jungle Scout, or Sellics.
  • Strong analytical skills with the ability to interpret complex data and drive actionable insights.
  • In-depth knowledge of Amazon's algorithm and SEO best practices.
  • Experience with keyword research and bid management tools.
  • Excellent communication and collaboration skills.
  • Detail-oriented with strong organizational and project management abilities.
  • Familiarity with e-commerce and the Amazon Seller/Vendor Central platform.
  • Certification in Amazon Advertising (preferred but not required).

Preferred Qualifications:

  • Minimum 5-6 years' Experience working with Amazon marketplaces
  • Knowledge of Display Advertising and Amazon DSP.
  • Background in e-commerce or digital marketing.

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