
Amazon Advertising Specialist
15 hours ago
Job Summary:
We are seeking a highly skilled and detail-oriented Amazon Marketing Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will have extensive experience in Amazon PPC (Pay-Per-Click) advertising, a deep understanding of the Amazon ecosystem, and a passion for driving measurable growth through data-driven strategies.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI and meet business goals.
- Keyword Research: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and opportunities for campaign optimization.
- Performance Analysis: Monitor campaign performance, analyze key metrics (ACoS, CTR, CPC, ROAS), and generate detailed performance reports.
- A/B Testing: Implement and analyze A/B tests to optimize ad creatives, headlines, and targeting strategies.
- Bid Management: Manage bidding strategies to ensure optimal ad placement while staying within budget constraints.
- Product Optimization: Collaborate with the content team to optimize product listings (titles, bullet points, descriptions, and images) for better ad performance and conversions.
- Market Trends: Stay updated on Amazon's advertising platform updates, trends, and best practices to maintain a competitive edge.
- Budget Management: Develop and manage advertising budgets, ensuring efficient allocation and tracking.
- Reporting & Insights: Provide regular reports with actionable insights and recommendations to improve performance and achieve business objectives.
Required Skills & Qualifications:
- Proven experience managing Amazon advertising campaigns, including Sponsored Ads, DSP, and other ad types.
- Proficiency with Amazon Advertising Console and third-party tools like Helium 10, Jungle Scout, or Sellics.
- Strong analytical skills with the ability to interpret complex data and drive actionable insights.
- In-depth knowledge of Amazon's algorithm and SEO best practices.
- Experience with keyword research and bid management tools.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and project management abilities.
- Familiarity with e-commerce and the Amazon Seller/Vendor Central platform.
- Certification in Amazon Advertising (preferred but not required).
Preferred Qualifications:
- Minimum 5-6 years' Experience working with Amazon marketplaces
- Knowledge of Display Advertising and Amazon DSP.
- Background in e-commerce or digital marketing.
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