Marketplace Executive
1 week ago
**Job Summary**
**Key Responsibilities**
- **Amazon / Flipkart Advertising Campaign Management**:
- Create, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.
- Optimize campaigns to improve ROI, CTR, and overall sales performance.
- **Data Analysis and Insights**:
- Analyze campaign performance data and generate actionable insights using Amazon Advertising reports and analytics tools.
- Monitor KPIs like ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), and conversion rates.
- **Keyword Research & Optimization**:
- Perform keyword research and continuously optimize keywords to improve campaign performance.
- Leverage Amazon's search trends and competitive analysis tools.
- **Strategy Development**:
- Develop and implement advertising strategies to align with overall brand objectives and sales goals.
- Stay updated on trends, algorithm changes, and new Amazon advertising features.
- **Collaboration**:
- Work with cross-functional teams, including sales, creative, and product teams, to ensure ad alignment with brand goals.
- Partner with external stakeholders, including vendors or clients, to manage expectations and performance.
- **Reporting**:
- Prepare regular performance reports with insights and recommendations for stakeholders.
- Track budget utilization and ensure campaigns stay within allocated spend.
**Requirements**:
- **Education**: Bachelor's degree in Marketing, Business, or a related field.
- **Experience**: 3+ years of experience managing Amazon advertising campaigns or similar roles in e-commerce advertising.
- **Skills**:
- Proficiency with Amazon Ads Manager, Seller Central, and/or Vendor Central.
- Strong analytical skills with experience using Excel, Tableau, or similar tools for data analysis.
- Knowledge of digital marketing strategies and PPC (Pay-Per-Click) advertising.
- Excellent written and verbal communication skills.
- **Certifications (preferred)**: Amazon Advertising Certification or similar digital marketing certifications.
**Why Join Us?**
- Be part of a dynamic, growth-oriented team.
- Competitive salary and benefits package.
- Opportunity to work with leading brands in a fast-paced environment.
**Job Types**: Full-time, Permanent
Pay: ₹600,000.00 - ₹1,200,000.00 per year
**Benefits**:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
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