Hiring :: Branding Lead (Marketing) :: Siruseri, Chennai

2 weeks ago

Chennai, Tamil Nadu, India Hexaware Technologies Full time

Responsibilities

  • Manage the team and prioritize deliverables based on business objectives.
  • Develop and execute marketing campaigns across channels (email, social media, content marketing)
  • Collaborate with cross-functional teams (sales, account management, HR, Finance, creative, content) to plan and execute marketing campaigns in line with business objectives.
  • Create compelling campaigns to engage with target audience and improve brand recall via social media.
  • Plan and execute global customer events.
  • Collaborate with recruitment teams globally to develop and manage talent branding campaigns.
  • Develop and execute employer branding campaigns to promote the company as a great place to work and attract top talent.
  • Manage participation in industry awards & rankings.
  • Manage and maintain corporate content on the company's website, social media channels and corporate collaterals.
  • Stay up-to-date with industry trends and emerging technologies

The Role offers

  • Opportunity to work with a talented and innovative team
  • Professional development and growth opportunities
  • Flexible work arrangements
  • Access to the latest technologies and tools

Essential Skills

  • Masters degree in Marketing or related field
  • 5+ years of experience in marketing, preferably in the IT industry
  • Proven track record of successful marketing campaigns and project management
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Proficiency in marketing automation platforms and analytics tools
  • Ability to work in a fast-paced environment and adapt to changing priorities.

Essential Qualification

  • Masters degree in Marketing or related field

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