Modern Trade Lead

14 hours ago


Bengaluru, Karnataka, India Ciel HR Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Responsibilities:
  • Own end-to-end responsibility for national modern trade accounts.
  • Build and maintain strong relationships with key account stakeholders.
  • Negotiate and execute joint business plans with retailers.
  • Drive new account openings and optimize existing partnerships.
  • Develop and implement channel-specific strategies for SKU selection, pricing, and promotions.
  • Ensure alignment with overall company goals and brand positioning.
  • Set and achieve sales targets, ensuring profitability across modern trade channels.
  • Monitor and manage trade spends, discounts, and margins to maintain a healthy P&L.
  • Work cross-functionally with supply chain, marketing, and finance to drive growth.
  • Ensure compliance with retailer terms, supply agreements, and in-store execution.
  • Track and analyze performance data to optimize assortment, pricing, and promotions.
  • Resolve operational issues related to stock availability, payments, and logistics.
Requirements:
  • Minimum 5 years of experience in a Modern Trade role within an FMCG company.
  • Proven experience in scaling up a startup brand in national key accounts.
  • Strong network and connections in national modern trade to facilitate market entry.
  • Excellent negotiation, communication, and relationship management skills.
  • Strong analytical skills with the ability to interpret sales data and market trends.
  • Ability to work cross-functionally and drive execution with multiple stakeholders.
  • Proficiency in MS Office.

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