Trade Specialist

2 weeks ago

Bengaluru, Karnataka, India Healthify Full time

About the Role:

We're looking for a driven offline growth expert to build and scale our modern trade & general trade presence for products like healthy chips, protein powders, and other functional foods. This role is perfect for someone who has already built large offline businesses in the same category and knows exactly how to take a brand from 0 to 1 on the ground.

Key Responsibilities:

  • Develop and execute the offline GT & MT strategy to drive placement and visibility for our products.
  • Build relationships with large format retailers, supermarkets, nutrition stores, and distributors to secure listings and drive secondary sales.
  • Identify and onboard the right distribution partners to expand reach across key geographies.
  • Lead negotiations on margins, placements, and in-store promotions to maximize ROI.
  • Develop and execute trade marketing plans to drive consumer off-take at the shelf.
  • Hire & manage field sales teams, distributors, and promoters to ensure strong in-market execution.
  • Work closely with supply chain & ops to ensure timely fulfillment and prevent stockouts at the retail level.
  • Track sales data, market trends, and competitor activity to optimize strategy on the go.
  • Builnnel.
  • Be the go-getter who opens doors, solves on-ground challenges, and aggressively scales the business.

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