Regional Sales Manager

11 hours ago

Mumbai, Maharashtra, India Primo Foods Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About us: -

La Carne Cuts is a premium brand owned by Primo Foods Pvt. Ltd. We are one of India's leading manufacturers of European-inspired Charcuterie and Value-Added Meats, crafted to meet the most stringent global quality and safety standards.

With a portfolio of 120+ ready-to-eat products, our range includes:

Naturally wood-smoked and cured hams

Authentic German-style cold cuts

Gourmet continental sausages

Premium bacon

Everyday breakfast sausages & essentials and more

Our products are crafted using the finest meats in Chicken, Pork, Lamb and Turkey delivering both indulgent gourmet selections and versatile everyday options.

La Carne Cuts has a pan India presence supplying to top premium supermarkets, luxury hotel chains and fine-dining establishments, making us the preferred choice for those seeking authentic European flavors and uncompromising quality.

Key Responsibilities:

· Drive new account acquisition by generating outbound B2B leads across Hotels, Restaurants, Cafés, Caterers, Corporates, and Airline Catering companies.

· Manage and grow existing key accounts, increasing revenue through strong relationship-building and cross-selling.

· Work closely with distributors to strengthen our HoReCa supply chain and expand coverage.

· Identify and develop marketing initiatives to drive institutional sales and enhance brand presence.

· Build and manage a robust sales pipeline, ensuring consistent growth in business opportunities.

· Track competitor activities, identify opportunities for new product development (NPD), and work with management to implement winning strategies.

· Prepare and present detailed reports for monthly sales reviews with management.

Key Skills & Experience:

· Proven track record in HoReCa sales, with strong knowledge of buying behavior across restaurants, hotels, caterers, QSRs, and cloud kitchens.

· Deep understanding of processed / ready-to-eat meat products and the value chain in institutional sales.

· Existing network of decision-makers (purchase heads, F&B directors, chefs, procurement managers) in the hospitality industry.

· Strong negotiation skills with experience in closing large contracts and onboarding premium clients (hotel chains, major restaurants, catering firms).

· Ability to build trust and long-term relationships with chefs and foodservice professionals.

· Highly driven, aggressive in acquiring new business, not just maintaining accounts.

· Analytical mindset to evaluate market trends, competitor activity, and create actionable sales strategies.

· Minimum 5 years of experience in HoReCa sales in the processed meat / RTE industry.

Why Join Us?

· Opportunity to lead sales growth across some of the biggest HoReCa and institutional clients in the country.

· Be part of a high-performance culture where your results directly impact the brand's expansion.

· Attractive performance-linked incentives in addition to fixed compensation.

Qualification
: - Any Graduate

Experience
– 8-15 Years

Salary Range
– As per industry standards

Location
– West (Mumbai – Head Quarter) & East (Kolkata – Head Quarter)

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