Area Sales Manager( General Trade, Karnakata)

1 week ago

Andhra Pradesh, India Meechu Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're Hiring: Area Sales Manager – General Trade (Karnataka)

Location: Karnataka (Preferred base: Bangalore)

Company: Meechu by Saharsh Pharma Pvt Ltd

Industry: Baby Care / FMCG / Pharma

About Us

Meechu is a fast-growing D2C baby care brand under Saharsh Pharma, founded by Dr. Sumalatha Guntupalli. We're on a mission to create safer, science-backed products for babies — especially those born underweight or with sensitive needs. Now expanding rapidly into General Trade across India.

Role Summary

As the Area Sales Manager – General Trade for Karnataka, you'll lead sales growth, distributor expansion, and retail activation across the state. You'll manage and mentor sales teams, drive monthly targets, and be a key player in building Meechu's retail presence in baby stores, chemists, and kiranas.

Key Responsibilities
  • Own sales targets and GT expansion across Karnataka.
  • Build and manage a network of distributors, sub-stockists, and retail partners.
  • Lead, train, and manage a team of Sales Officers and TSEs.
  • Drive numeric and weighted distribution across channels (pharmacies, baby stores, GT outlets).
  • Conduct regular beat plans, market visits, and reviews.
  • Execute visibility, sampling, and trade marketing activities.
  • Track secondary and tertiary sales with daily/weekly/monthly MIS.
What We're Looking For
  • 5–8 years of GT experience in FMCG/Pharma/Baby Care (2+ years as ASM in Karnataka).
  • Proven expertise in distributor handling, team management, and retail activation.
  • Deep knowledge of Karnataka's market — especially Bangalore, Mysore, Hubli, Mangalore.
  • Fluent in Kannada (must); Hindi/English preferred.
  • Hands-on with Excel, CRM, and reporting tools.
Why Meechu?
  • Fast-paced growth brand with a purpose-driven mission.
  • High ownership role with strong entrepreneurial freedom.
  • Competitive package, performance-linked incentives, and career growth.

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