
Performance Marketing Manager– Google Ads
2 weeks ago
We are looking for an experienced and strategic Performance Marketing Manager who specializes in Google Ads and PPC campaigns. The ideal candidate will have a minimum of 5 years of hands-on experience in paid media, the ability to lead a team, manage client relationships, and deliver measurable results through performance-driven advertising.
This role does not include SEO-related responsibilities and is focused entirely on PPC and paid media performance, with an emphasis on client handling and team management.
Key Responsibilities:
Lead and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
Strategically plan and execute PPC campaigns to meet KPIs such as CPA, ROAS, CTR, Conversion Rate, and LTV.
Analyze campaign performance, generate insights, and continuously optimize for efficiency and results.
Conduct client meetings, present campaign performance reports, and gather strategic input.
Supervise and mentor a team of performance marketing specialists and PPC executives.
Allocate budgets, assign tasks, and ensure timely and accurate campaign execution by the team.
Collaborate with internal departments (design/content/web) to support ad requirements and landing pages.
Stay updated on Google Ads features, industry trends, and best practices.
Key Requirements:
Bachelor's or Master's degree in Marketing, Business, or a related field.
Minimum 5 years of experience in PPC / Google Ads campaign management.
Proven experience in managing large-scale paid media budgets.
Strong understanding of Google Ads Manager, Google Analytics, and Tag Manager.
Demonstrated ability to lead a team, assign tasks, review performance, and provide feedback.
Excellent client communication and presentation skills.
Strong analytical and reporting skills using tools like Excel, Google Sheets, or Data Studio.
Preferred Skills (Bonus):
Google Ads Certification.
Familiarity with automation rules and campaign scripts.
Experience working in digital marketing agencies or client-facing roles.
Job Type: Full-time
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