Performance Marketer Manager

1 week ago

Narela, Delhi, India Spread Home Full time ₹ 1,50,000 - ₹ 28,00,000 per year

The Performance Marketing Manager will be responsible for developing, implementing, and optimizing performance-based marketing campaigns to drive measurable growth in leads, sales, and other key business metrics. This role requires a strong analytical mindset, expertise in digital advertising platforms, and the ability to translate data into actionable strategies.

Responsibilities

  • Develop and execute performance marketing strategies across various digital channels, including SEM, display, social media, and affiliate marketing.

  • Manage and optimize paid search campaigns (Google Ads, Facebook Ads) and display advertising to achieve targeted ROI and performance goals.

  • Analyze campaign performance data, identify trends, and generate actionable insights to improve ROI and achieve KPIs.

  • Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages that drive conversions.

  • Conduct A/B testing and other optimization techniques to enhance campaign effectiveness and user experience.

  • Monitor budget allocation, track expenses, and ensure campaigns are executed within budget while maximizing performance.

  • Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and generate regular reports for stakeholders.

  • Stay updated on industry trends, emerging technologies, and best practices to continuously improve performance marketing efforts.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.

  • Proven experience (3-5 years) in performance marketing or digital advertising, with a strong track record of driving successful campaigns.

  • Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).

  • Strong analytical skills and experience with data-driven decision-making.

  • Excellent communication and collaboration skills.

  • Ability to manage multiple projects simultaneously and meet deadlines.

  • Knowledge of SEO, PPC, and conversion rate optimization (CRO) techniques.

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