Marketing Head

2 days ago

Bhopal, Madhya Pradesh, India Energy Savvy Consultant Full time ₹ 4,50,000 - ₹ 6,00,000 per year

Job Summary:

The Marketing Head will be responsible for developing and executing innovative marketing strategies to enhance the brand presence, patient acquisition, and retention for a chain of dental clinics. This role involves overseeing all marketing initiatives including digital campaigns, brand positioning, partnerships, local promotions, and community outreach, ensuring the clinics maintain a competitive edge in the healthcare industry.

Key Responsibilities:

  • Strategic Planning & Branding
  • Develop and implement marketing strategies aligned with the organization's growth objectives.
  • Strengthen the brand identity across all clinics and ensure consistent messaging.
  • Conduct market research to identify opportunities, patient trends, and competitor analysis.
  • Digital Marketing & Patient Engagement
  • Oversee digital campaigns including SEO, SEM, social media, email marketing, and online reputation management.
  • Drive patient engagement through content creation, awareness campaigns, and targeted communication.
  • Manage online patient reviews, ratings, and feedback to enhance clinic credibility.
  • Business Development & Growth
  • Develop referral programs, loyalty plans, and partnership models with corporates, schools, and wellness programs.
  • Plan and execute local promotions, health camps, and community awareness drives.
  • Support new clinic launches with brand activation campaigns.
  • Team Leadership & Vendor Management
  • Lead, mentor, and manage the marketing team across regions.
  • Collaborate with external agencies, vendors, and creative partners for campaigns.
  • Track ROI and ensure efficient use of marketing budgets.
  • Performance Monitoring & Reporting
  • Establish KPIs for patient acquisition, retention, and brand visibility.
  • Generate regular reports on marketing performance and suggest improvements.
  • Present insights and recommendations to senior management for strategic decisions.

Key Skills & Competencies:

  • Proven experience (8–12 years) in healthcare or service-based marketing, preferably in multi-location clinic/hospital chains.
  • Strong expertise in digital marketing, branding, and consumer engagement.
  • Excellent leadership, communication, and analytical skills.
  • Ability to think creatively and implement innovative campaigns.
  • Strong network in healthcare marketing and corporate partnerships.

Educational Qualification:

  • MBA/PGDM in Marketing, Business Management, or related field.
  • Certifications in Digital Marketing/Healthcare Marketing will be an added advantage.

Job Type: Full-time

Pay: ₹45, ₹50,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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