Area Sales Manager

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About Halma Company Firetrace
Firetrace has headquarter in Arizona, USA and is the world leader in special hazard fire protection, providing in both electrical cabinet and machine level fire suppression and protection for high value and/or mission critical machinery and equipment as well as our new E4 Engineered Solutions for protection of large rooms.

Firetrace manufactures reliable, cost-effective, automatic fire detection and suppression systems that can be installed in virtually any "micro-environment" or small enclosed space where critical assets are located or where an increased risk of fire could be mitigated by an automatic fire suppression system.

For more information on the company and products are available at

Position Objective
(The purpose of role in current business/market scenario)
Firetrace has been promoting its products and applications in India over the last few years and created a reasonable presence in the Indian market. It has a market orientated approach, providing products and systems through 3rd party distribution partnerships. Our aim is a long and profitable relationship by being focused on their needs with a responsive service. With the continuous growth in infrastructure and industry, the opportunities for growth for both these businesses is immense. Firetrace offer complete Fire detection & protection solution to the customers in India for both micro and large applications. This newly crafted position will involve strengthening the current presence and relationships, building, and expanding more channel relationships, penetrating larger opportunities in the market in multiple segments and adapting products and applications for local market effectiveness.

Responsibilities (KRAs / Deliverables / Job Expectations)

• Prospecting and qualifying lead.
• Managing deal qualification and proposals
• Design and commercial proposal.
• Work closely with sales team for prospectus development.
• CRM tool management – Leads, Offer pipeline, Opportunities, etc.
• Sales presentation to customer.
• Manage channels records and agreements.
• Process orders and proforma.
• Coordination with HFI factory and engineering teams
• Product research
• Market research
• Identifying solutions to customer pain points
• Crafting a unique selling proposition to sales people.
• Supporting he key accounts to retain the existing customers.
• Relationship building.

Critical Success factors (critical / high impact aspects of role)

• Understanding market segments and customer needs to develop effective penetration strategies.
• Building and growing successful partner relationships and capabilities
• Effective business forecasting and execution.
• Project based working for plan and specify in large projects.
• Competition benchmarking – product and pricing
• Ability to network in the industry

Academic qualification

• Graduation, preferably B. Tech / B.E, from premier institution
• MBA from reputed institution will be an advantage

Experience (exposure)

• Relevant work experience = 8-10 years
• Presales experience = at least 4 years.
• Solution sales or project sales experience is preferred.

Competencies (fundamental Skills And Attitudes)

• Knowledge of fire industry and key applications.
• Industry consultant, architect's know-how.
• Effective communication and presentation skills
• Analysing, Organizing and Planning skills
• Building inter-personal relationships
• Sound technical orientation and understanding.
• Techno commercial knowledge.
• Knowledge of Codes and standards.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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