Area Sales Manager

2 days ago

Guwahati, Assam, India medistore Full time ₹ 1,80,000 - ₹ 10,80,000 per year

Area Sales Manager – FMCG

Full-Time | Immediate Joining | On-Field Role

Experience Required: 5–8 years in FMCG Sales Management

Company Overview

We are a fast-scaling FMCG company focused on delivering quality, health-first consumer products across key Indian markets. Our product portfolio includes:

  • Fruit Juice Beverages
  • Multigrain Chips & Healthy Snacks
  • Breakfast Cereals
  • Hygiene Essentials

With a strong commitment to innovation, customer satisfaction, and long-term channel partnerships, we are building a new generation of FMCG operations. As we grow, we are seeking an experienced and dynamic Area Sales Manager (ASM) to lead regional sales efforts and drive market expansion.

Role Summary

As the Area Sales Manager, you will be responsible for achieving sales targets through effective management of primary and secondary sales, appointing and managing distributors and retail channels, and leading a team of sales representatives in your assigned territory. This is a key leadership role requiring strong market knowledge and execution capabilities.

Key Responsibilities

  • Drive primary sales by managing distributor stock movement and ensuring regular billing
  • Oversee secondary sales through effective beat planning and team execution at the retail level
  • Appoint, develop, and manage a network of distributors, sub-stockists, and retail partners
  • Develop go-to-market strategies to improve channel reach and market penetration
  • Lead, train, and monitor a team of Sales Officers, Sales Associates, and Field Executives
  • Execute product launches, trade promotions, visibility campaigns, and merchandising activities
  • Monitor stock levels, manage returns, ensure timely collections, and maintain distributor ROI
  • Analyze sales data, track performance, and revise plans to meet area-level targets
  • Maintain strong relationships with trade partners and resolve operational issues swiftly
  • Share regular reports, insights, and market intelligence with the Regional or Zonal Sales Head

Candidate Requirements

  • 5–8 years of experience in FMCG sales and distribution management
  • Proven ability to manage both primary and secondary sales
  • Hands-on experience in appointing and managing distributors and retail outlets
  • Strong knowledge of territory management, channel strategy, and trade marketing
  • Demonstrated leadership ability with experience managing field teams
  • Strong analytical, negotiation, and interpersonal skills
  • Comfortable with extensive field travel, market visits, and daily reporting
  • Proficient in Excel, MIS, and digital reporting tools

What We Offer

  • Competitive fixed salary with performance-linked incentives
  • Reimbursements for travel and business communication
  • Opportunity to work in a fast-growing and professionally driven FMCG environment
  • Exposure to modern sales practices and structured career growth opportunities
  • Onboarding and continuous training programs to support leadership development

How to Apply

If you're an experienced FMCG professional with a strong track record in sales and team management, we'd love to connect with you.

Email your resume to:

WhatsApp (for follow-up or queries):

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Life insurance
  • Provident Fund

Work Location: In person

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