Experienced Business Development Executive

6 days ago

Kolkata, West Bengal, India GRAPHONET ADVERTISING PVT LTD Full time ₹ 2,88,000 per year

Job Title: Business Development Executive(BDE) – POSM Solutions

Location: Kolkata

Job Type: Full-time, Permanent

About the Role:

We are looking for a proactive and results-driven Business Development Executive to expand our market presence for Point of Sale Material (POSM) solutions. The ideal candidate will have a strong understanding of retail merchandising and the ability to build lasting relationships with clients. This role is key to driving new business, achieving sales targets, and supporting the growth of our company.

Key Responsibilities:

1. Business Growth & Lead Generation:

  • Identify and approach potential clients across sectors such as FMCG, Retail, Consumer Durables, Pharma, QSR, and other industries requiring POSM solutions.
  • Conduct market research to understand trends, competitor activity, and opportunities for growth.
  • Generate leads through cold calls, networking, events, and referrals.
  • Qualify prospects and manage the sales pipeline from initial contact to deal closure.

2. Client Relationship Management:

  • Build and maintain strong, long-term relationships with clients.
  • Understand client objectives and offer tailored POSM solutions aligned with their marketing strategies and budgets.
  • Follow up regularly to ensure client satisfaction and explore opportunities for repeat business or upselling.

3. Sales Planning & Execution:

  • Develop and implement sales strategies to meet and exceed targets.
  • Prepare presentations, proposals, and quotations for clients.
  • Negotiate contracts and agreements while ensuring profitability and compliance with company policies.
  • Collaborate with design, production, and operations teams to ensure timely and accurate delivery of projects.

4. Market Analysis & Reporting:

  • Stay updated on industry trends, competitor activities, and market changes in POSM and retail merchandising.
  • Maintain accurate sales forecasts and pipeline reports.
  • Record client interactions and sales activities in the CRM system.

Qualifications & Experience:

  • Bachelor's degree in Business Administration, Marketing, or related field (MBA is a plus).
  • 3–6 years of experience in business development or sales, preferably in POSM, Printing & Packaging, or Retail Merchandising solutions.
  • Proven track record of meeting or exceeding sales targets.
  • Strong understanding of POSM materials, manufacturing processes, and retail applications.
  • Excellent communication, presentation, negotiation, and interpersonal skills.
  • Self-motivated, goal-oriented, and proactive.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
  • Willingness to travel as needed.
  • Experience working with FMCG brands is highly desirable.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunity to work on diverse and challenging projects.
  • Supportive environment with professional growth opportunities.
  • Exposure to a wide range of clients and industries.

Contact Person: Chandrani –

Job Types: Full-time, Permanent

Pay: ₹18, ₹24,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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