Brand Manager

6 days ago

Gurgaon, Haryana, India PinnacleU Full time

About Us:

What's Up Wellness is transforming the health & wellness industry with our premium, easy-to

consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed

to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We're

looking for a dynamic Brand Manager to shape our brand story, strengthen market positioning, and drive

meaningful customer engagement.

Roles & Responsibilities:

  • Build, strengthen, and maintain the brand identity while ensuring consistency across all marketing channels

and campaigns.

  • Conduct market research to stay updated on customer trends and competitive activity, and use insights to

guide brand strategy.

  • Develop and execute brand and marketing campaigns to improve awareness, perception, and customer

engagement.

  • Analyze campaign performance, prepare reports, and share insights with management to drive strategic

decisions.

  • Plan and execute branding activities such as product launches, events, exhibitions, and photo/video shoots.

  • Shape and communicate the brand's mission, vision, and positioning, ensuring alignment across the

organization.

  • Develop innovative growth strategies and ensure all teams follow the brand direction and guidelines.

Requirements:

  • Degree in Marketing or a related field, with strong knowledge of branding, advertising, consumer behavior,

and marketing analytics.

  • Proven experience as a Brand Manager with a track record of developing effective brand and marketing

strategies.

  • Strong analytical and creative thinking skills, with the ability to translate insights into actionable plans.

  • Excellent communication skills in English and Hindi (both written and verbal).

  • Experience in identifying target audiences and executing successful brand campaigns based on market

trends.

Why Join Us?

  • Be part of India's fastest-growing D2C brand in wellness

  • Work in a dynamic, fast-paced environment with a young, passionate team

  • Ownership & growth opportunities

  • Competitive salary + perks in a high-impact role

  • Shape the future of innovative health & wellness products

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