Director of Growth

1 week ago

Delhi, Delhi, India Weekday Full time ₹ 15,00,000 - ₹ 25,00,000 per year

This role is for one of our clients

Company Name: Lepton Software & Research

Industry: Technology, Information and Media

Seniority level: Mid-Senior level

Min Experience: 8 years

Location: Delhi NCR

JobType: full-time

We are looking for a dynamic and strategic Director of Growth & Brand Strategy to lead our marketing and growth initiatives across all channels. This role is ideal for a marketing leader who combines creative storytelling with analytical acumen to drive brand visibility, customer engagement, and sustainable business growth. The candidate should bring deep expertise in digital marketing, brand building, and data-led decision-making within fast-paced, tech-driven environments.

Key Responsibilities

Growth Strategy & Leadership

Design and execute a comprehensive growth strategy aligned with the company's vision and business goals.

Lead end-to-end marketing planning, forecasting, and performance management to achieve measurable impact.

Partner with leadership, product, and sales teams to align marketing efforts with revenue and customer acquisition targets.

Brand Development & Positioning

Shape a compelling brand narrative that differentiates the company in the market.

Oversee all brand touchpoints — digital, experiential, and communication — ensuring a consistent and authentic voice.

Elevate the company's thought leadership through storytelling, PR, and strategic content initiatives.

Performance & Digital Marketing

Lead data-driven marketing programs across performance, SEO, SEM, social, and content channels.

Manage marketing automation tools, analytics platforms, and campaign optimization to enhance ROI.

Continuously refine customer segmentation and engagement strategies based on behavioral insights.

Product & Customer Marketing

Develop go-to-market strategies for new products and features in collaboration with product and sales teams.

Craft clear, compelling messaging and positioning to highlight value propositions for target audiences.

Implement lifecycle campaigns to improve customer retention and advocacy.

Market Intelligence & Insights

Conduct competitive benchmarking and trend analysis to inform marketing strategy.

Translate data and market insights into actionable recommendations that fuel innovation and differentiation.

Team Building & Collaboration

Build and lead a high-performing team of marketers across growth, brand, and communications.

Foster a culture of creativity, agility, and accountability.

Mentor team members to expand their capabilities and ownership.

Partnerships & Events

Identify and develop collaborations, sponsorships, and events that enhance visibility and customer engagement.

Represent the brand at key industry forums and conferences to strengthen brand equity.

Qualifications & Experience

10–16 years of marketing leadership experience in a product, technology, or consumer-focused organization.

Proven record of driving measurable growth through integrated marketing strategies.

Strong grasp of performance marketing, brand strategy, and marketing analytics.

Experience managing cross-functional teams and multi-channel budgets.

Excellent communication, leadership, and stakeholder management skills.

Analytical thinker with creative problem-solving ability.

MBA or equivalent degree in Marketing, Business, or related field preferred.

What We Offer

Opportunity to define and scale the brand and growth strategy for a high-impact organization.

A culture that values innovation, ownership, and continuous learning.

Competitive compensation with performance-based incentives.

Exposure to cutting-edge technologies and industry-leading marketing practices.

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