Brand Director

1 day ago

Delhi, Delhi, India CAREER BLOC Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Industry & Sector
A leader operating in the digital marketing and brand strategy space serving fast-growing B2B and B2C customers across India. We deliver integrated brand experiences—combining performance marketing, content, and creative—to drive measurable growth and long-term brand equity.

Primary Title: Director of Brand Marketing (Digital)

About The Opportunity
We are hiring a Brand Director (Digital Marketing) to own brand vision, digital growth, and cross-channel execution. This senior role reports to CXO-level leadership, shapes multi-channel campaigns, manages agency and creative partners, and drives KPI-led investment decisions to scale reach, conversion, and brand health.

Role & Responsibilities

  • Define and own the end-to-end digital brand strategy—positioning, messaging, and channel mix—to grow awareness and demand across priority segments.
  • Lead planning and execution of paid media, content, social, SEO, and performance campaigns; optimize for CAC, LTV and brand metrics.
  • Manage media budgets and P&L allocations; set KPI frameworks and forecasting for campaigns and quarterly growth targets.
  • Drive creative direction and agency management—briefing, reviewing, and scaling creative concepts that balance brand and performance goals.
  • Implement rigorous analytics, testing, and attribution approaches (A/B testing, cohort analysis) to improve ROI and inform strategy.
  • Build, mentor, and scale a high-performing on-site marketing team; establish processes for campaign delivery, vendor selection, and governance.

Skills & Qualifications
Must-Have

  • Brand Strategy
  • Digital Marketing Strategy
  • Google Ads
  • Meta Ads
  • SEO
  • Marketing Analytics

Preferred

  • Programmatic Advertising
  • Marketing Automation
  • Consumer Insights Tools

Experience & Qualifications

  • Proven track record of senior leadership in digital brand and growth roles; typically 8+ years with progressive ownership of cross-channel strategy.
  • Experience managing multi-million-rupee media budgets, P&L responsibility, and agency/vendor relationships.
  • Demonstrated success using analytics to drive decision-making (GA4, attribution, LTV/CAC optimisation).

Benefits & Culture Highlights

  • Collaborative, high-autonomy on-site culture focused on measurable impact and rapid career growth.
  • Opportunity to shape brand strategy end-to-end and lead a growing digital marketing function.
  • Competitive compensation and performance-linked incentives.

To apply, bring a portfolio of campaigns that demonstrate measurable business outcomes and examples of people-led growth. This role is based on-site in India and suits a hands-on leader who combines strategic vision with operational rigor.

Skills: marketing analytics,programmatic advertising,seo,marketing automation,brand strategy,marketing director,google ads

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