Chief Marketing Officer- Internally this role will be called Country Marketing Manager
2 weeks ago
- Drive commercial objectives, increase desire for the IKEA Brand and attract new customers through segmentation and positioning
- Responsible for people and agency planning: Develop functional budget
- Managing External Agencies: Oversee and manage external agencies, including advertising, social, media and digital agencies
- As a member of the Commercial Management Team, proactively contribute to IKEA business plan, commercial plan and commercial calendar process.
- Integrate marketing actions in all units to secure integration, common focus and maximize impact
- Accountable for implementing and developing creative communication: Develop marketing content to captivate consumers and drive demand for the IKEA range
- Implementing integrated engagement/media plans: Enable to reach customers and consumers with the right message at the right time, maximizing media effectiveness and Return on Marketing Investment (ROMI)
- Fostering a Culture of Innovation: Lead, coach and develop a high performing team that will strongly contribute to reach desired growth, profitability, brand positioning and customer experience of IKEA.
- Responsible for the overview of the Living-Acknowledging-Exploring-Browsing parts of the customer journey, for all channels and all medias
- Maximize efficiency: Measure performance of output in all areas to maximize efficiency and effectiveness/ensure performance excellence throughout the year
- Fostering a Culture of Innovation: Take lead in driving an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empowered as well as outside IKEA with 3rd parties, and as profiled as spokesperson for the brand
- Strategic Planning: Where relevant to generate economies of scale, take responsibility for strategic planning and executions across more than one market as a key contributor to the IKEA Global Marketing Agenda
- Proven experience in marketing leadership roles. Strong understanding of marketing principles, strategies, and tactics
- Minimum 15 years of experience in leading and managing the Marketing function
- Experience from retail, FMCG, home furnishing sectors
- Excellent communication and collaboration skills
- Ability to analyze complex data, Strong budget management and ROI analysis skills
- Experience in managing external agencies and vendors
- Strong knowledge of consumers and customers in the market from a macro, competitive, consumer, brand and business performance perspective
- Strong knowledge of modern marketing/media techniques
- Extensive knowledge of CRM and loyalty, integrated media
- Living our values
- Being your unique self, while respecting and including others
- A passion for home furnishing
- Performing & delivering while learning & developing
- Having fun
IKEA
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