Area Sales Manager

1 week ago

Kolkata, West Bengal, India Penite Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Location: Anywhere in West Bengal

Industry Requirement: Strictly from Electrical Industry with product knowledge in Switches, LED, MCB, or Fans.

Key Responsibilities:

  1. Sales & Distribution Management

    Handle dealers and distributors in the assigned area.

    Manage and strengthen the distribution network for smooth product availability.

    Achieve monthly, quarterly, and yearly sales targets.
  2. Business Growth & Market Development

    Expand business by appointing new distributors and dealers where required.

    Identify new opportunities for growth and develop the territory accordingly.

    Plan and execute promotional and market communication activities.
  3. Channel Partner Management

    Train, guide, and motivate distributors and dealers to increase sales.

    Act as a trusted advisor for channel partners by providing timely feedback and support.

    Build long-term, strong relationships with distributors, retailers, and influencers.
  4. Market Knowledge & Strategy

    Stay updated with market trends, competitor activities, and customer needs.

    Anticipate future market changes and prepare strategies accordingly.

    Support company strategy by aligning ground-level execution with business goals.
  5. Team & Performance Development

    Identify strengths and weaknesses of the sales team and channel partners.

    Provide training and feedback for continuous improvement.

    Develop the team to perform for both current and future business needs.
  6. Reporting & Financial Understanding

    Monitor sales data, analyze performance, and prepare reports.

    Understand financial aspects related to sales, including revenue, profit, and expenses.

    Contribute to improving profitability by efficient sales planning and execution.

Candidate Profile:

  • Must be from the Electrical Industry with strong knowledge of Switches, LED, MCB, or Fans.
  • Minimum years of experience in sales and distribution management.
  • Proven track record of handling dealers and distributors successfully.
  • Strong understanding of market trends, competitors, and channel partner management.
  • Excellent communication, negotiation, and leadership skills.
  • Ability to achieve sales targets and expand business in new markets.
  • Graduate/MBA preferred, with good knowledge of financial aspects related to sales.

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