
Growth Marketing Manager
1 week ago
Job Title:
Growth Marketing Manager / Team Lead
Location:
Kandivali
Employment Type:
Full-time
Experience:
4–8 years in eCommerce, Digital Marketing, or Growth Strategy
About the Role
We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns.
This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing.
Key Responsibilities
Sales & Growth Strategy
- Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.)
- Identify new acquisition and revenue opportunities across digital touchpoints
- Plan and implement pricing, offers, promotions, and upsell/cross-sell strategies
Paid Media Management
- Own and manage paid marketing across Meta, Google and other relevant channels
- Optimize campaigns for ROAS, CAC, and LTV
- Run A/B tests and implement learnings to scale paid performance
- Coordinate with creative team to ensure ad quality, messaging consistency, and relevance
eCommerce Marketplace Management
- Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc.
- Monitor product performance and work with operations to align inventory, pricing, and logistics
- Analyse competition and identify growth levers across SKUs and categories
Analytics & Reporting
- Track and analyse key metrics across paid, organic, and marketplace performance
- Build reports and dashboards to communicate insights with leadership
- Make data-driven decisions for continuous improvement and ROI tracking
Team Management
- Lead a small cross-functional marketing/growth team (in-house and agencies)
- Guide and mentor team members in performance marketing, content, and e-commerce operations.
- Collaborate with design, product, sales, and customer service teams for alignment
Digital & Social Strategy
- Develop and implement a strategic roadmap for brand's digital and social presence
- Oversee social media content strategy in alignment with sales and campaign goals
- Drive engagement, influencer collaborations, and community marketing as growth channels
Required Skills & Experience
- 4–8 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce/D2C
- Proven success in managing paid campaigns and scaling ROAS
- Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.)
- Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel/Google Sheets
- Excellent team leadership, project management, and cross-functional collaboration skills
- Strong understanding of customer journeys, digital funnels, and full-funnel marketing
Preferred Traits
- Strategic thinker with hands-on execution ability
- Performance-obsessed with a test-learn-iterate mindset
- Strong communication and leadership presence
- Comfort with data storytelling and reporting to founders or senior stakeholders
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