Senior Growth Product Manager
13 hours ago
About Client
We're a fast-growing fintech company transforming personal lending in India through our mobile-first platform. Operating entirely digital with no physical branches, we use technology to deliver seamless loan experiences to millions of customers nationwide.
The Opportunity
We're looking for a Senior Product Manager - Growth to own and scale our customer acquisition engine. You'll drive top-of-funnel growth through strategic partnerships and data-driven performance marketing, directly impacting our loan origination volumes and business growth.
This is a high-impact Individual Contributor role for someone who thrives at the intersection of fintech partnerships, mobile growth, and performance analytics.
What You'll Own
Partnership-Led Growth
- Design and execute partnership strategies across embedded lending and aggregator channels to expand loan distribution
- Build embedded lending integrations with e-commerce, travel, healthcare, EdTech, and lifestyle platforms for point-of-sale financing
- Manage aggregator partnerships with fintech marketplaces and comparison platforms to drive qualified lead flow
- Own the full partnership lifecycle: identification, commercial negotiations, technical integration, launch, and ongoing optimization
- Develop API-first lending products and white-label solutions for seamless partner integrations
- Track and optimize partnership performance across volume, CAC, conversion rates, and credit quality metrics
Mobile Attribution & Marketing Analytics
- Implement and leverage AppsFlyer for comprehensive mobile attribution:
-Multi-touch attribution across paid and organic channels
-Deep linking optimization to reduce application drop-offs
-Campaign performance tracking (Google App Campaigns, Facebook, affiliate networks)
-Fraud detection and install validation
-Custom event tracking for loan journey milestones
- Collaborate with marketing teams to optimize channel mix, creative performance, and bidding strategies
- Build ROI dashboards tracking partner-wise and channel-wise performance, payback periods, and portfolio quality
Acquisition & Conversion Optimization
- Drive aggressive user acquisition through new partnership channels and paid marketing optimization
- Improve lead quality and reduce CAC while maintaining growth velocity
- Optimize onboarding funnels from app install/partner referral to loan application
- Experiment continuously with landing pages, lead capture flows, and engagement strategies
- Balance growth with credit quality in collaboration with risk teams
Data & Analytics
- Define and monitor growth KPIs: new user acquisition, CAC by channel/partner, application rates, conversion metrics, disbursement contribution
- Conduct cohort analysis to understand partnership quality and long-term user value
- Run A/B tests on campaigns, landing experiences, and partnership offers
- Build performance frameworks for partnerships and marketing channels
What We're Looking For
Must-Have
- 7+ years of product management experience, with at least 5 years in growth, partnerships, or acquisition roles
- Strong fintech background, preferably in lending or consumer finance
- Proven track record of building and scaling partnership channels
- Deep expertise in mobile attribution (AppsFlyer, Adjust, or similar platforms)
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