
Digital Marketing Manager
3 days ago
- Plan, execute, and optimize paid campaigns on
Google Ads
and
Meta (Facebook & Instagram) Ads
to maximize ROI. - Drive
SEO strategy
including on-page, off-page, and technical SEO to improve organic traffic and rankings. - Manage and optimize our
Shopify store
, including product listings, promotions, landing pages, and user experience. - Develop and implement data-driven digital marketing strategies across all channels.
- Track, analyze, and report campaign performance; provide actionable insights for continuous improvement.
- Collaborate with content, design, and sales teams to create cohesive campaigns.
- Stay updated with digital marketing trends, tools, and best practices, especially in e-commerce and beauty/skin care industry.
Requirements:
- Proven experience as a Digital Marketing Manager or similar role, preferably in e-commerce or D2C brands.
- Strong expertise in
Google Ads
(Search, Display, Shopping) and
Meta Ads
. - Solid understanding of
SEO
strategies and tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). - Hands-on experience with
Shopify
store management and optimization. - Strong analytical skills, data-driven mindset, and ability to make decisions based on insights.
- Excellent communication, project management, and teamwork skills.
- Knowledge of email marketing, content marketing, and social media strategy is a plus.
Qualifications
- Proficiency in Digital Marketing and Web Analytics
- Excellent written and verbal communication skills
- Ability to work effectively in an on-site team environment
- Familiarity with SEO best practices and strategies
- Bachelor's degree in Marketing, Business, or related field
- Experience in the skincare or beauty industry is a plus
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