Retention Marketing Specialist

2 weeks ago

Noida, Uttar Pradesh, India Sotrue Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Description

Brand:
Sotrue

Location:
Sector 6, Noida (In-Office)

Role:
Retention Marketing Specialist

About Us:

Sotrue is India's first
glow-first beauty brand
, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends
high-performance formulas, inclusive shades, and relatable storytelling
to make beauty simple and accessible.

With strong presence across
D2C, marketplaces, and quick commerce
, we're scaling fast — on track to reach
₹100 Cr ARR by 2026
.

Our leadership team includes professionals from
Bain & Co.
and
KPMG
.

Role Overview:

We're looking for a
Retention Marketing Specialist
to own and scale Sotrue's lifecycle marketing initiatives across
WhatsApp, Email, and SMS
. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall
Customer Lifetime Value (LTV)
.

Key Responsibilities:

  • Build and execute
    retention campaigns
    across WhatsApp, Email & SMS.
  • Develop
    personalized customer journeys
    and segmentation strategies.
  • Analyse
    customer cohorts
    to uncover reactivation & upsell opportunities.
  • Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.
  • Collaborate with brand & creative teams for impactful communication.
  • Experiment with
    fresh, data-backed retention ideas
    beyond standard playbooks.

Qualifications:

  • 1-2 years of experience in
    retention or CRM marketing
    , preferably in D2C, beauty, or personal care.
  • Strong
    copywriting instinct
    and understanding of consumer psychology.
  • Hands-on with CRM tools (e.g.,
    WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik)
    ).
  • Analytical mindset; familiarity with
    LTV, CAC, ROAS
    metrics.
  • Professional, punctual, and accountable — thrives in a fast-paced startup.

Why Join Sotrue:

  • Lead retention for one of India's fastest-growing beauty brands.
  • Direct collaboration with a
    high-caliber leadership team
    .
  • Ownership of
    strategy + execution
    in a high-impact role.
  • Fast-track growth in the
    booming D2C personal care space
    .
  • Creative, dynamic, and ambitious culture with
    competitive pay & perks
    .

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