Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing all digital marketing initiatives across the brands under Shyra Group. This role requires a strategic thinker with deep expertise in digital marketing and social media management, capable of blending performance marketing, content strategy, and brand storytelling to drive visibility, engagement, and conversions.

The manager will oversee online campaigns, manage digital assets, and ensure cohesive brand communication across all digital touchpoints. The candidate must possess comprehensive knowledge of digital marketing channels, social media platforms, analytics tools, and emerging technologies to effectively lead multi-brand campaigns.

This position involves cross-functional collaboration with design, content, and sales teams to deliver impactful campaigns aligned with Shyra Group's purpose-driven philosophy of sustainability, innovation, and social impact.

Key Responsibilities

1. Strategy Development & Planning

· Develop and implement a comprehensive digital marketing and social media strategy for all Shyra Group brands (Worknomic, Seniornomic, Shyra Projects, Baked Pie, etc.).

· Define measurable goals for brand awareness, lead generation, engagement, and conversions across all online channels.

· Plan annual and monthly digital marketing calendars aligned with brand objectives and campaign themes.

· Identify emerging trends, tools, and technologies in digital and social media to maintain a competitive advantage.

2. Campaign Management

· Plan, execute, and optimize multi-channel digital campaigns — including search, display, email, social media, and retargeting.

· Manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms.

· Oversee social media advertising and content-driven campaigns to maximize brand visibility and audience engagement.

· Conduct A/B testing for creatives, copy, and audience targeting to continuously improve performance.

· Ensure accurate campaign tracking with UTM parameters and analytics dashboards.

3. SEO, SEM & Website Optimization

· Oversee website optimization, keyword strategy, and content performance to improve SEO ranking and user experience.

· Manage PPC and SEM campaigns for lead generation and ROI-driven results.

· Collaborate with web developers and content teams to enhance landing pages, UI/UX, and conversion funnels.

· Conduct periodic competitor and performance audits to refine digital visibility and effectiveness.

4. Social Media & Online Presence

· Design and implement brand-specific social media strategies across all major platforms (Instagram, LinkedIn, Facebook, YouTube, X, etc.).

· Oversee social media content calendars, community engagement, influencer collaborations, and brand storytelling.

· Ensure consistency in brand tone, visual identity, and messaging across all digital and social platforms.

· Track and analyze engagement metrics, using insights to enhance strategy and audience interaction.

5. Analytics, Reporting & Optimization

· Track, measure, and analyze digital performance metrics using Google Analytics, Meta Business Suite, and CRM dashboards.

· Prepare weekly, monthly, and quarterly reports covering leads, traffic, engagement, conversions, and ROI.

· Use insights to refine strategies and enhance campaign efficiency.

· Integrate marketing automation and CRM workflows to strengthen lead nurturing and customer retention.

6. Team Collaboration & Leadership

· Lead and manage the digital marketing team — including specialists in SEO, content creation, social media, and paid media.

· Collaborate with sales, design, and operations teams to align marketing activities with business goals.

· Manage vendor and agency relationships to ensure quality execution of campaigns.

· Mentor and train junior marketers, ensuring skill growth and high productivity across the team.

7. Brand & Market Development

· Strengthen online brand reputation through consistent storytelling, PR collaborations, and community engagement.

· Support new product or service launches through integrated digital and social campaigns.

· Ensure all brand communication aligns with Shyra Group's values of sustainability, innovation, and social impact.

Requirements

Education & Experience:

· Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.

· 4–8 years of proven experience in digital marketing, with at least 2 years in a managerial capacity.

· Comprehensive knowledge of overall digital marketing and social media strategy, including paid and organic growth techniques.

· Demonstrated success in managing SEO/SEM, PPC, content marketing, and social media campaigns.

Technical Skills:

· Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.

· Strong command of SEO, SEM, Google Analytics, Search Console, and Tag Manager.

· Proficiency in marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.).

· Familiarity with WordPress, CRM systems, and digital tracking tools.

· Data-driven mindset with the ability to analyze campaign results and optimize ROI.

Core Competencies:

· Strategic thinker with both analytical and creative problem-solving abilities.

· Strong understanding of digital storytelling, brand positioning, and social media trends.

· Excellent communication, copywriting, and presentation skills.

· Team leadership and project management experience in multi-brand environments.

· Highly organized, adaptable, and results-driven professional.

Preferred Attributes:

· Experience in industries like real estate, co-working, lifestyle, or social impact ventures.

· Strong aesthetic sense and ability to guide creative direction.

· Passionate about sustainability, innovation, and purpose-driven marketing.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Work Location: In person