
Modern Trade Sales Officer
16 hours ago
Opening is with UK Based food ready to eat Manufacturing co
Role & responsibilities
Job Title: Sales Representative/OFFICER Modern Trade (Ready-to-Eat / Food Division)
Location: [Insert Location]
Department: Sales & Distribution
Reports To: Area Sales Manager / Regional Sales Manager
Experience: 25 years in FMCG / Modern Trade sales, preferably in food/RTE category
Job Summary:
We are looking for an energetic and target-driven Sales Representative /OFFICER – Modern Trade to expand our presence and drive sales of Ready-to-Eat (RTE) food products in modern retail chains. The candidate will be responsible for key account handling, in-store execution, driving secondary sales, and building strong relationships with store managers and modern trade chains.
Key Responsibilities:
- Modern Trade Account Management: Handle sales operations in key modern trade outlets such as Reliance Retail, Big Bazaar, D-Mart, Spencer's, More, and other supermarket chains.
- Sales Achievement: Achieve monthly sales targets through effective planning, execution, and relationship building.
- In-store Execution: Ensure proper product visibility, planogram adherence, shelf space allocation, and timely replenishment.
- Promotions & Activations: Execute promotional activities, sampling campaigns, and merchandising plans in coordination with the marketing team.
- Stock & Order Management: Collect orders, ensure timely delivery, and monitor stock levels at the store/distributor level.
- Reporting: Maintain and share daily/weekly sales reports, competitor analysis, and market insights with the reporting manager.
- Relationship Building: Develop and maintain strong working relationships with store personnel, category buyers, and distribution teams.
- Market Intelligence: Monitor competitor activity, consumer behavior, and suggest new opportunities to grow brand presence.
Qualifications & Skills:
- Graduate in Business, Marketing, or related field (MBA preferred but not mandatory).
- 2–5 years of relevant experience in Modern Trade Sales in the FMCG / RTE segment.
- Good communication and interpersonal skills.
- Proven negotiation and account handling experience.
- Willingness to travel within assigned territory and work on weekends/holidays as per business need.
- Proficiency in MS Excel and sales reporting tools.
Preferred Background:
- Ready-to-Eat / Ready-to-Cook Food Brands
- Frozen Foods / Beverages / Packaged Foods
- FMCG companies with strong Modern Trade operations
Preferred candidate profile
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