Assistant Manager, eCommerce Content Marketing

Job Description
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

Summary Of The Role
We are seeking a dynamic and results-driven Assistant Manager - Ecommerce Content Marketing to lead our digital content strategy and execution for the e-commerce business. The ideal candidate will have a strong understanding of digital marketing, content creation, and e-commerce trends, ensuring Levi's remains the preferred denim brand among consumers. This role reports into Manager, Marketing.

About The Role

• Develop and execute a comprehensive e-commerce content marketing strategy aligned with business goals, key consumer moments, and brand priorities.
• Build and manage the e-comm calendar in alignment with marketing campaigns and commercial objectives.
• Leverage market trends, consumer insights, and competitive analysis to refine content strategy; define and track KPIs for continuous improvement.
• Plan and execute paid media campaigns across Google Ads, Meta, and display networks; lead SEO initiatives to grow organic traffic.
• Design targeted email campaigns for acquisition, retention, and cross-selling; drive engagement through compelling digital and social storytelling.
• Oversee creation of high-quality, brand-consistent content across e-commerce, CRM, and performance channels, collaborating with internal teams and agencies.
• Ensure seamless execution of campaigns across and media touchpoints.
• Develop and manage content pillars such as blogs, PDPs, videos, and infographics, optimized for platform-specific requirements and trends.
• Plan and lead PDP and platform-specific shoots, ensuring visual quality and brand alignment in partnership with agencies.
• Continuously improve onsite experience through tactical content interventions and communication enhancements.
• Track key content performance metrics (traffic, engagement, conversion) and use insights to optimize effectiveness and consumer engagement.
• Partner with agencies, vendors, and production houses for timely and high-quality campaign execution.
• Role is based in Bangalore

About You

• Strong understanding of content marketing principles and digital best practices.
• Proven experience in managing vendors, production houses, and creative agencies.
• Excellent writing and editing skills, with the ability to create compelling and brand-aligned content.
• Experience working with content management systems (CMS) and analytics platforms.
• Knowledge of e-commerce platforms, digital consumer behaviour, and conversion optimization strategies.
• Strong analytical skills to measure and report on content performance.
• Ability to work collaboratively across teams in a fast-paced, dynamic environment

Why Join us

• Be part of an iconic global brand shaping the future of denim.
• Work in a fast-growing e-commerce landscape with opportunities to innovate.
• Collaborate with creative minds and industry experts.
• Enjoy a dynamic, inclusive, and inspiring work culture
• If you have a passion for storytelling, digital innovation, and e-commerce marketing, we'd love to hear from you. Apply now to be a part of the Levi's legacy

Benefits
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.

Here's a Small Snapshot

• Complimentary preventive health check-up for you & your spouse
• OPD coverage
• Best in class leave plan including paternity & family care leaves
• Counselling sessions to prioritize mental well-being
• Exclusive discount vouchers on Levi's products

*We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
LOCATION*
India, Bangalore - Office

FULL TIME/PART TIME
Full time

Current LS&Co Employees, apply via your Workday account.