Brand & ATL Communication Lead

Lead - Brand & ATL Communication

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world-class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large-scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG-rated businesses, it is the only Infrastructure Investment Grade issuer in India.

NMDPL: Navbharat Mega Developers Pvt. Ltd. (NMDPL) is a Special Purpose Vehicle (SPV) formed through a joint venture between the Government of Maharashtra and the Adani Group. It leads the Dharavi Redevelopment Project, aiming to transform one of Asia's largest informal settlements into a modern urban hub with sustainable housing, infrastructure, and economic opportunities.

Job Purpose: The role is responsible for overseeing the execution of media and corporate communication strategies, ensuring content alignment, and curating narratives that support NMDPL's objectives. This role plays a pivotal role in managing media engagement, ensuring impactful storytelling, and implementing strategic communication plans.

Brand Strategy & Health:
Assist in tracking key brand performance indicators such as awareness, perception, and recall.
Support brand equity enhancement initiatives by analysing trends, customer insights, and competitive benchmarking.
Conduct customer satisfaction surveys and compile reports to align branding strategies with customer expectations.
Aid in micro-market feasibility studies to assess brand positioning in specific regions.
Research and benchmark branding initiatives against industry best practices.

Campaign Execution & Support:
Assist in the execution of 360-degree branding campaigns at national and regional levels.
Support Employee Value Proposition (EVP) campaigns to enhance employer branding.
Coordinate the creation of brand assets such as brochures, presentations, videos, and merchandise.
Assist in planning and executing brand activations, exhibitions, and roadshows in collaboration with event partners.
Liaise with creative agencies to ensure timely and quality execution of branding campaigns.

Customer-Centric Branding Initiatives:
Ensure branding consistency across customer interaction points, including offices and sales touchpoints.
Assist in implementing attire guidelines, under-construction branding norms, and channel partner branding.
Support branding processes related to customer possession experiences, including welcome kits and branded packaging.
Contribute to call centre branding initiatives to align customer interactions with brand communication standards.
Support the development of sensory branding strategies at customer interaction points.

Brand Assets & Corporate Collaterals:
Assist in maintaining consistency across corporate communication materials such as company profiles and presentations.
Support the development of internal branding materials and corporate brochures.
Collaborate with internal teams to enhance brand storytelling through content and multimedia assets.

Brand Partnerships & Sponsorships:
Support the identification of potential brand collaborations and sponsorship opportunities.
Assist in evaluating sponsorship opportunities that align with brand values and target markets.
Help coordinate participation in industry awards, real estate summits, and networking events.
Support co-branded campaign initiatives with strategic partners.

Education Qualification:
Bachelor's degree in marketing, Business, Communications, or a related field.

Work Experience (Range of years):
Years

Preferred Industry:
Experience in branding, marketing, or corporate communications.
Strong understanding of brand management, customer engagement, and campaign execution.