Brand Manager with one of the leading FMCG Co

2 weeks ago

Mumbai, Maharashtra, India Quadrangle Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Marketing Strategy & Execution

Drive growth agenda for Select Portfolio in the categories umbrella as perits strategic role

Define mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals.

Deliver on Brand Business Performance by meeting committed:Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand.

Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Plan, Drive and execute white space expansion plans in line with the business case assumptions.

Lead Cost Savings/Gross margin improvement through key linked variables.

Responsible for brand activations across all channels. Drive Portfolio Expansion

Deeper industry and consumer insights to ensure we continue to expand the brand to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales. Customer Service Strategize action around Consumer Empathy

Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth.

Step changing growth in brand trajectory by driving category growth through both Consumption growth as well increased household penetration to leverage its market leadership.

Be the visible voice and advocate for the consumer within the organization.

Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO, SAH etc

Use Consumer Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing opportunity in the category.

Preserve the entrepreneurial and disruptive nature of the brand while driving expansion projects through sales x shopper marketing. Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

Monitor & influence and forecasting and adapt plans on the portfolio as required.

Perform competitor benchmarking and adopt best-practices. Internal Processes Brand Communication, Media Strategy &Planning Develop, embed, and manage the positioning, visual identity& communication for the dedicated portfolio, working with Consumer Insights team/Creative agencies etc.

Work closely with the innovation lead on product, concept, business case and launch plan development with Shopper marketing/Trade marketing.

Leverage past sales performance data and past programs/ activations/ schemes to arrive at recommendations for improvements.

Work with Consumer& Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand communication

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