Assistant Brand Manager Marketing

2 weeks ago

Mumbai, Maharashtra, India Cholayil Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position Overview

We are seeking a dynamic and result-oriented Assistant Brand Manager – Activation to join our Marketing team. The role involves driving brand activations, ATL media strategy, and portfolio growth under the Medimix brand. The incumbent will play a key role in achieving topline and bottom-line targets while ensuring ROI driven execution.

Key Responsibilities


• Build and scale multiple categories under the Medimix brand.


• Deliver topline and bottom-line targets in line with ABP commitments.


• Strategize ATL media plans in collaboration with media agencies.


• Develop robust SKU strategies to drive portfolio growth.


• Manage budgets with a strong ROI-focused approach.


• Conduct regular market visits to identify growth opportunities.


• Drive consumer activations and engagement programs in the market.

Job Requirements

Education
:


• MBA from a Tier-2 institute.

Experience
:


• 3–4 years of experience in brand management/marketing.


• Exposure to highly penetrated FMCG categories (preferably soaps).


• Experience in managing budgets of ₹15 Cr+ is preferred.


• Sales background is an added advantage but not mandatory.


• Working knowledge of Nielsen and IMRB will be an added preference.

Key Skills:


• ATL media strategy and execution.


• Strong project management and organizational skills.


• Business acumen with an analytical mindset.


• Budget management with ROI focus.


• Excellent communication and stakeholder management skills.

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