Assistant Brand Manager

2 days ago

Mumbai, Maharashtra, India Good Drop Wine Full time ₹ 6,00,000 - ₹ 18,00,000 per year

HIRING - Assistant Brand Manager - Mumbai

Seeking passionate, creative and dynamic professionals for the Assistant Brand Manager role to join our Marketing team headquartered in Mumbai

Objective - To build strong brand presence, strategize and networking.

Responsibility:-

  • Build deep understanding of target consumer groups, across key geographies in India
  • Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
  • Identify the key market intelligence that will drive strategic business decisions
  • Partner with Sales teams in achieving brand plans, and channel execution plans.
  • Participate in defining the pricing strategy in close partnership with the commercial team.
  • Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
  • Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity
  • Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
  • Oversee design and execution of selected brand assets
  • Digitally savvy with social media expertise to lead digitalization of activities.
  • Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication
  • Develop Brand Playbooks and Templates for market use.
  • Ensure all brand assets developed adhere to brand guidelines.

Preferred candidate profile

  • MBA/Graduate in Marketing/BMS preferred but not necessary
  • Age 25 years to 35 years.
  • 3-8 years of relevant experience in brand management, marketing, or event management, preferably in the alcohol industry. FMCG / Advertising
  • Strong communication Written and Verbal and good interpersonal skills.
  • Creative mindset with the ability to think outside the box.
  • Proficiency in MS Office applications and familiarity with marketing software and tools.
  • Knowledge of Mumbai market and local trends is an advantage.
  • Willingness to travel for events and promotions as required.
  • Female preferred

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