Commercial Business Lead

2 days ago

PAN India Cochin IN Mahindra And Mahindra Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Commercial Business Lead

Responsibilities & Key Deliverables Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N 1 monthPlan and execute activations for enquiry generation Preferred IndustriesConsumer FMCG / FoodAutomotive Industry Education Qualification MBA; Post Graduate Dip in Mgmt General Experience Core Automotive Sales/ FMCG sales,Experience of 3- 8 years Critical Experience Experience LevelSenior Level

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