Senior Program Marketing Executive

About the Company:

Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape, CME Circle, Medpulse, eMedicine, MedicineNet, , and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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Education : Bachelor's degree in a related field, or equivalent years of relevant experience

Experience : 2+ years with Digital marketing (email, programmatic, media channels), Digital campaign management, Marketing Operations, Ad operations

Work time: 12PM to 9PM

Overview:

The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

Main duties and responsibilities:

• Work autonomously to setup, launch and deliver campaigns accurately and efficiently
• Collaborate with Account Managers, Project Managers, Business Intelligence, Newsletter and technical teams to execute marketing tasks during the campaign setup.
• Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
• Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
• Follow Global documentation and guidelines provided to ensure best practices are followed
• Track portfolio of multiple campaigns and their optimizations daily
• Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
• Collaborate closely with Sales and Client facing teams to provide performance updates, insights and upsell opportunities.

Skills, qualifications and experience required:

• Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
• Experience working on projects timelines e.g. Workfront/ MS Project
• Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
• Excellent written and verbal communication skills
• Strong MS Excel, Access and Analytical skills
• Great attention to detail, highly organized and results- driven
• Proficient in Salesforce, Google Ad Manager, and Tableau is preferred
• Experience in Pharmaceutical Marketing is a plus