Marketing Executive
5 days ago
Role & responsibilities
- Plan and implement marketing campaigns for both retail stores and e-commerce platforms.
- Manage social media presence and create engaging content aligned with brand values.
- Coordinate with design, sales, and product teams to develop promotional materials.
- Execute digital marketing strategies (SEO, SEM, email campaigns, paid ads).
- Analyze campaign performance and prepare reports with insights and improvements.
- Support influencer and affiliate marketing initiatives to expand reach.
- Organize and execute in-store promotions, events, and seasonal campaigns.
- Monitor competitor activities and market trends to identify opportunities.
- Assist in building customer loyalty programs and retention strategies.
Preferred candidate profile
- Bachelors / Master degree in marketing, Business, or related field.
- 1–3 years of experience in FMCG/Retail marketing, preferably in food/health product categories.
- Strong understanding of digital marketing tools & platforms (Google Ads, Meta Ads, SEO tools, etc.).
- Creativity in content creation and campaign design.
- Excellent communication and interpersonal skills.
- Analytical mindset with ability to interpret data and generate insights.
- Time management and multitasking abilities.
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