Marketing Executive

2 days ago

Navi Mumbai, Maharashtra, India Relyon Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview:

We are looking for a dynamic and result-oriented Marketing Executive to drive lead generation, brand visibility, and partner network expansion for our Payroll group products (Saral HRM / Saral PayPack) in the West region. The ideal candidate should have experience in marketing, on-ground promotion, and relationship management with associations and channel partners.

Key Responsibilities:

  • Lead Generation:

  • Generate qualified leads through various marketing channels such as calls, events, partner networks, and digital platforms.

  • Identify and connect with HR, Payroll, and Accounting professionals to promote our products.

  • Partner Development:

  • Appoint and on board Referral Partners (RPs) and maintain active engagement for business generation.

  • Manage and support referral partner activities to ensure consistent lead flow.

  • Cold Calling & Outreach:

  • Conduct structured cold calling and follow-ups to potential prospects and partners.

  • Maintain a lead tracker and provide regular updates to the Reporting Head.

  • Association Engagement:

  • Represent the company in industry associations, meetings, and local HR/Payroll forums.

  • Build and maintain tie-ups with professional associations for co-branded marketing initiatives.

  • Events & Branding Activities:

  • Plan and participate in seminars, expos, and promotional events to enhance brand presence.

  • Support in execution of marketing campaigns, collateral distribution, and other regional branding activities.

  • Market Intelligence:

  • Collect feedback on competitor activities, market trends, and customer needs to support strategic decision-making.

  • Reporting & Coordination:

  • Submit weekly activity reports and campaign outcomes.

  • Coordinate with the sales and implementation team for lead conversion follow-up.

Required Skills & Experience:

  • 2 to 5 years of marketing or business development experience (preferably in IT, SaaS, HRMS, or Payroll domain).
  • Strong communication, presentation, and relationship-building skills.
  • Self-driven, energetic, and willing to travel within the region.
  • Proficiency in MS Office, CRM tools, and digital marketing platforms is an added advantage.

Education:

  • Graduate in Marketing, Business Administration, or a related field (MBA preferred).

Compensation:

  • As per industry standards; performance-based incentives applicable.

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