Marketing Executive
3 days ago
Job Summary:
We are looking for a creative and dynamic Marketing Executive to support the companys traditional marketing activities, brand promotions, and visual communication. The ideal candidate should have hands-on experience with CorelDRAW and other design tools to create engaging marketing materials, along with a good understanding of offline marketing execution such as branding, print, events, and vendor coordination.
Key Responsibilities:
- Conceptualize, design, and develop marketing collaterals such as brochures, packaging labels, flyers, posters, standees, and banners using CorelDRAW and other design tools.
- Coordinate with printing vendors for timely production and quality control of marketing materials.
- Assist in the planning and execution of B2B and B2C promotional campaigns, trade events, and exhibitions.
- Support retail branding activities including in-store display setup, signage, and visual merchandising.
- Maintain a database of marketing materials and ensure brand consistency across all platforms.
- Collaborate with the sales team for marketing support materials and regional promotional requirements.
- Conduct periodic market visits to understand competitor branding and market trends.
- Assist in product launches, promotional activities, and local advertising initiatives (e.g., hoardings, newspaper ads, POSM).
Skills & Competencies:
- Proficiency in CorelDRAW (mandatory)
- Knowledge of Adobe Illustrator / Photoshop (preferred)
- Strong sense of visual design, color, and layout
- Good understanding of printing processes, materials, and branding applications
- Excellent communication and coordination skills
- Creativity with attention to detail
- Ability to handle multiple projects and meet deadlines
Qualifications & Experience:
- Bachelor's degree in Marketing / Fine Arts / Visual Communication / Mass Media or related field
- Freshers – 2 years of experience in traditional/offline marketing or graphic design
- Experience in FMCG, retail, or manufacturing industries preferred
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