Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Askgeet HRD Solutions Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Company Description

Askgeet HRD Solutions specializes in helping companies maximize their business performance through people and processes. Our services include candidate selection and assessment, end-to-end HR services management, HR architecture, performance management, training, and counseling. We ensure you find the right fit candidates, retain motivated employees, and promote accountability. Our focus is on creating a conducive organizational climate by addressing key issues such as leadership development and performance management. Our training programs cover a wide range of skills including emotional intelligence, diversity management, and leadership skills.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Goregaon. The Digital Marketing Manager will be responsible for creating and implementing comprehensive digital marketing strategies to increase brand awareness and drive lead generation. Day-to-day tasks include:

·      
Email Marketing
– Handling email marketing using
Zoho, Netcore
. Creating engaging content and design for email campaigns.

·      
LinkedIn Management
– Managing LinkedIn accounts of the company and directors, leveraging
organic search
for brand visibility.

·      
WhatsApp Marketing
– Executing WhatsApp marketing strategies to reach potential customers.

·      
Website Maintenance
– Evaluating key website metrics, ensuring smooth functionality, optimizing for
traffic, service quotas, and target audience
.

·      
SEO
– Implementing search engine optimization strategies to improve ranking and online presence.

·      
Social Media Management
– Managing the social media accounts of
group companies and directors
(Facebook, Instagram, Twitter) for brand engagement.

·      
Content Creation
– Creating training content for YouTube and other social media platforms.

·      
Event Management
– Organizing seminars, webinars, and other events to promote business growth.

·      
Database Management
– Working on the
existing database
, handling
data purchases
from agencies, and ensuring
data accuracy and organization
.

·      
Excel Skills
– Strong skills in
data management, analysis, and reporting using Excel
will be an added advantage.

·      
Blog Writing
– Creating relevant and engaging blogs to establish thought leadership and drive traffic.

·      
Networking Strategy
– Developing an elaborate networking strategy for business expansion.

·      
Lead Generation
– Monitoring the
telecalling team
to ensure effective lead generation and customer engagement.

·      
Surveys & Feedback
– Conducting
customer satisfaction surveys and employee surveys
using Google Forms.

·      
Competitor Mapping
– Analyzing competitors' digital marketing strategies to stay ahead in the market.

Online Reputation Management
– Managing employee and customer reputation through testimonials, Glassdoor reviews, and other feedback channels.

Qualifications

·      Bachelor's or MBA degree in marketing or relevant field as Sr. Digital Marketing Executive,

·      
Outstanding communication skills.

·      Proficiency in Zoho tools and Netcore for email and CRM management.

·      Strong data management skills, including experience in Excel for analysis and reporting.

Basic understanding of marketing automation tools, analytics, and SEO best practices.

Kindly do not apply if your salary is already above 6 lacs pa. Mail your CV to mentioning your current salary and notice period.

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