Outbound Marketing Manager

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology—PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 -

To learn more about the work that PadCare is doing, check out the website:

Role overview and Key responsibilities:

We are on track toward ₹100 Cr ARR and global expansion, and are looking for a high-energy Outbound Marketing Manager to fuel demand and accelerate growth.

• Account-Based Marketing (ABM): Plan and execute targeted ABM campaigns for priority accounts and verticals.
• Outbound Campaigns: Run outreach campaigns through paid ads, cold outreach, LinkedIn, and email sequences.
• Event Management: Drive ROI from exhibitions, sustainability forums, CSR events, and new city GTM launches.
• Demand Generation: Build outbound pipelines in coordination with Sales, aligned to new cities/segments.
• Collaterals & GTM Support: Create and deploy sales kits, presentations, and field marketing assets to support business development.
• Analytics & Reporting: Track performance of campaigns/events, measure conversion rates, and optimize strategies.

What we're looking for:

• 4–5 years of relevant B2B Marketing experience, with proven exposure to outbound demand generation and event management.
• Prior experience in account-based marketing (ABM) and new market entry/GTM support is highly desirable.
• Background in startups, cleantech, ESG, SaaS, or enterprise B2B solutions preferred.
• Outbound & ABM Expertise: Hands-on experience in outbound campaigns, ABM tools, CRM, and marketing automation.
• Event Management: Proven ability to plan, execute, and deliver high-ROI events and exhibitions.
• Digital Skills: Familiarity with LinkedIn Ads, Google Ads, email automation platforms, and campaign analytics.
• Collaboration: Ability to work closely with Sales, Ops, and CSR teams to align GTM strategies.
• Execution & Agility: Bias for action with the ability to manage multiple campaigns in a fast-paced environment.
• Culture Fit: Must align with PadCare's values – 
  Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation
  .

Work Mode:
Full-time; based in Pune; occasional travel for events and new city launches.

Why join us:

• Compensation:
  Competitive salary with performance-linked incentives
• Growth Path:
  Opportunity to scale into Sales Manager role as PadCare expands globally.
• Purpose With Impact:
  Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers' dignity.
• Eco-Warrior in Action:
  Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
• Innovation Meets Heart:
  Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us:
  We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares:
  Work in a space where collaboration, inclusivity, and purpose aren't just values—they're how we roll every day.