Customer Relationship Manager

7 hours ago

Thrissur, Kerala, India UNITED ID TECHNOLOGIES Full time ₹ 2,40,000 - ₹ 4,80,000 per year
  • Developing CRM strategy: Crafting the vision and goals for customer relationship management to increase customer engagement, loyalty, and revenue.
  • Analyzing and reporting: Monitoring key performance indicators (KPIs) like customer engagement and retention rates. They report insights to senior management to guide business decisions.
  • Interdepartmental collaboration: Working with sales, marketing, customer service, and IT to ensure the CRM system and strategies are aligned with overall business objectives.
  • Managing the CRM platform: Overseeing the selection, implementation, and optimization of CRM software to ensure it functions smoothly and meets organizational needs.
  • Ensuring data compliance: Adhering to data privacy and security regulations, such as GDPR, to protect customer information.

Technical and administrative responsibilities Technical roles like CRM administrators, analysts, and developers ensure the CRM system is configured and maintained properly.

  • System administration: Managing user access, permissions, and security. This includes troubleshooting issues, performing regular system updates, and maintaining data integrity.
  • Data analysis: Analyzing customer data to identify trends, segment customers for targeted campaigns, and provide actionable insights to drive business strategy.
  • System customization and integration: Configuring the system with custom workflows, objects, and integrations with other business platforms (e.g., marketing automation, finance).
  • Workflow automation: Designing and optimizing automated workflows for tasks such as lead nurturing and follow-up emails to improve operational efficiency.

Daily user responsibilities Frontline employees in customer-facing roles, such as sales and marketing, have daily responsibilities for using the CRM to manage customer interactions.

  • Sales teams: Use the CRM to manage leads, track opportunities through the sales funnel, monitor customer interactions, and track sales performance.
  • Marketing teams: Leverage CRM data for customer segmentation to create and execute targeted campaigns. They also analyze campaign performance to measure its effectiveness.
  • Customer support teams: Use the CRM to log and respond to customer inquiries and complaints, track issue resolution, and provide more personalized and efficient service.
  • Data entry: Accurately and consistently recording all customer interactions, updates, and activities to ensure the CRM system remains a reliable and complete record.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Leave encashment

Experience:

  • total work: 3 years (Preferred)
  • Customer service: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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