B2B - Social Media & Lead Generation Manager

About Us:

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include:

• Channel onboarding/Marketplace onboarding
• PPC Management
• SEO and Listing Optimization
• Content creation and creative optimization
• Storefront management
• Brand Strategy
• Inventory Forecasting
• Fulfillment and Shipping 
• Brand Hygiene 
• Data insights analysis
• Ensuring compliance for global markets

About the Role :

The Social Media & Brand Building Specialist at TMG, will be responsible for developing, managing, and scaling the company's digital presence across multiple platforms. This role focuses on brand visibility, community engagement, thought leadership, and social-led lead generation. The ideal candidate will be both creative and strategic — someone who can craft impactful content, represent the brand authentically, and convert online visibility into meaningful business opportunities.

Key Responsibilities:-

Social Media Management & Brand Building:

• Develop and manage TMG's social media presence across LinkedIn, YouTube, Instagram, Facebook, and Podcasts.
• Create engaging, high-quality content (videos, reels, carousels, blogs, podcasts) aligned with brand positioning.
• Build and manage an editorial calendar with consistent messaging and campaigns.
• Track analytics and optimize for reach, engagement, and conversions.

Lead Generation through Social Platforms:

• Identify and target potential brand partners through LinkedIn and other digital platforms.
• Build and execute outreach strategies to convert social engagement into client leads.
• Use content as a funnel to attract, nurture, and convert prospective clients.

Influencer & Thought Leadership Role:

• Act as a brand advocate and "face" of The Marketplace Guru in the digital ecosystem.
• Build authority by actively networking, engaging in discussions, and creating valuable insights.
• Represent the brand in online events, podcasts, and collaborations.

Content Strategy & Execution

• Research industry trends and design content strategies that position TMG as a trusted thought leader.
• Collaborate with internal teams to create client-centric case studies, success stories, and testimonials.
• Ensure brand voice consistency across all platforms.

Qualifications (Please Apply Only If You Meet These Requirements):

1. Minimum 2 years of experience:

• Social media marketing, digital growth, influencer marketing, or B2B lead generation.

•  Experience managing multi-channel content calendars and campaign execution.

• Experience in CRM & Automation: Familiarity with CRM systems and workflow automation tools (HubSpot preferred).

• Content creation – copywriting, video scripting, reels, podcasts, basic design (Canva/Photoshop)

• Lead generation via LinkedIn & digital platforms (outreach, funnel building)

• Analytics & Reporting: Working knowledge of tools like LinkedIn Analytics, YouTube Studio, Meta Business Suite, and Google Analytics.

Bonus Skills (A Plus for Your Application):

• Understanding of SEO, content optimization, and keyword strategy for organic reach.
• Familiarity with paid social media campaigns (LinkedIn Ads, Meta Ads).
• Experience in community building or online engagement strategies (e.g., groups, forums, Discord/Slack communities).
• Basic video editing skills (Premiere Pro, CapCut, or similar tools).
• Creative storytelling ability to craft compelling narratives and brand stories.
• Exposure to marketing automation workflows and data-driven content strategy.

Our Core Values :

• Smart Tech, Smarter Moves:-

We don't just use tech — we embrace it. AI & tools fuel faster action, stronger momentum, and unlock new opportunities.

• 1+1 = 11.

By mentoring, collaborating, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.

• Soft on People, Tough on Problems.

We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.

• Clear, Kind, and Consistent.

We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.

• Intrapreneurial Instinct.

Excellence isn't just a goal — it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.

• Courage to Speak, Strength to Listen.

We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the "why", care about the "how", and deliver it when it matters the most - in the moment. And when others speak, we listen to understand, not to respond.

Expectations (What to Expect):

• Work Setup

Enjoy a competitive base salary, 46 hours a week working hours, and the flexibility of work-from-home setup.

• Learning & Growth

Gain unlimited access to our SOP Library, ongoing mentorship, and structured career development support — all designed to help you grow into an Account Director role and lead 60+ brands along the way.

Ready to Join the Crew? If you see yourself thriving in a place that values your ideas first, your passion always, and your growth forever, we want to meet you.
Ready to lead the creative charge and shape how brands show up on Amazon and beyond? Hit "Apply" and let's conquer the e-commerce world—together.

The Marketplace Guru is an equal opportunity employer.