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Search Engine Optimization Specialist

2 weeks ago

Navi Mumbai, Maharashtra, India BROCUS IT SOLUTIONS PVT LTD Full time ₹ 5,00,000 per year

We are seeking a performance-driven Google AdWords Advertiser / PPC Specialist to create, manage, and optimize high-converting paid campaigns across Google Ads and other PPC platforms. You will be responsible for full-funnel campaign execution—from keyword research and audience targeting to bid optimization and performance analysis—aimed at achieving measurable business goals.Roles and Responsibilities:

·      Develop, launch, and manage PPC campaigns across Google Search, Display, YouTube, Shopping, Call-Only, and Performance Max.

·      Conduct in-depth
keyword research
and
competitive analysis
to drive campaign relevance and efficiency.

·      Write high-converting ad copy and collaborate with design teams to create engaging visual assets.

·      Continuously monitor and optimize campaigns based on key performance metrics (CTR, CPC, CPA, ROAS).

·      Implement and refine bidding strategies, budget allocations, and audience segmentation.

·      Run
A/B and multivariate tests
on ad creatives, landing pages, and targeting strategies.

·      Ensure accurate tracking and attribution using Google Analytics, Google Tag Manager, UTM parameters, and conversion pixels.

·      Generate insightful reports and dashboards using tools such as Google Analytics and Google Looker Studio (Data Studio).

·      Stay up-to-date with Google Ads algorithm changes, new features, and industry trends to implement innovative campaign strategies.

·      Collaborate closely with the SEO, content, design, and marketing teams to ensure messaging alignment and cohesive customer journeys.

·      Troubleshoot and resolve issues related to campaign tracking, ad disapprovals, or conversion discrepancies.

Qualifications
:

·      
2+ years of hands-on experience
managing Google Ads campaigns (Search, Display, Shopping, YouTube).

·      Proficiency in Google Ads, Google Analytics, Google Tag Manager, and conversion tracking setup.

·      Experience with PPC automation tools, scripts, and budget pacing tools.

·      Strong analytical skills with the ability to interpret performance data and translate insights into actions.

·      Proficiency in Excel or Google Sheets for data manipulation and reporting.

·      Excellent verbal and written communication skills.

·      Ability to craft compelling ad copy and optimize landing pages to improve conversions.

·      
Google Ads Certification
preferred.

·      
Agency experience will be a plus.

Preferred Qualifications:

·      Experience managing campaigns on
Facebook Ads, LinkedIn Ads, Bing Ads
, or other PPC platforms.

·      Knowledge of
eCommerce advertising
, including Google Shopping and Performance Max.

·      Familiarity with
Looker Studio (formerly Google Data Studio)
for building performance dashboards.

·      Experience with
Remarketing
,
Custom Audiences
, and Display/Video campaign strategies.

·      Basic knowledge of SEO and its relationship with SEM.

Perks & Benefits:

ü Monthly Incentives

ü Benefits of Insurances

ü Attendance Bonus

ü 5 Working Days

ü US Shifts (Fixed Night Shift)

Location: On-Site (VASHI-NAVI MUMBAI)

CTC :5 LPA max