lead designer for brand bsoul

LEAD DESIGNER FOR BRAND BSOUL

Job Title: LEAD DESIGNER – Ambient Fragrance Category

Company: JVSS Retail Pvt LtdOffice Location: Noida Hosiery ComplexExperience: 5+ years preferred

Brand Link

Company Overview

• BSOUL is an ambient fragrance brand under JVSS Retail Pvt Ltd. A market leader in ambient fragrance, BSOUL strives to become #1 fragrance brand on all E-Commerce & Quick Commerce Platforms.
• Inspired by the Danish concept of Hygge—coziness, contentment, and well-being—BSOUL crafts premium fragrances that elevate everyday experiences. The brand bridges a key market gap by delivering high-quality aromas, mindful formulations, and premium packaging tailored for modern lifestyles. Rooted in exceptional ingredients and thoughtful design, BSOUL products bring balance, harmony, and sophistication to every space.
• Our portfolio spans Reed Diffusers, Scented Candles, Car Fresheners, Essential Oils, Room Sprays, and Potpourri. With agile manufacturing and strong backward integration, we deliver from concept to market with speed and precision.

Why Join Us?

At BSOUL, you're not just joining a company — you're becoming part of a creative movement redefining how fragrance is experienced and expressed.

Work directly with founders and top leadership to shape BSOUL's creative vision, defining every aspect of brand identity, packaging, and digital content. Enjoy the freedom to innovate, explore bold ideas, and see your work come alive across high-visibility projects.

With a 360° expansion in pipeline across Modern Trade, Uni-commerce, E-commerce, and international markets, BSOUL is on a mission to capture audiences from India to the world. Join our fast-growing, ambitious team to set new design trends, influence millions, and build a legacy that defines the future of the fragrance industry.

Role Objective

Set and implement the creative vision for Brand BSOUL, taking full ownership of visual strategy across packaging, website, and multi-platform cataloguing. Lead all aspects of design and research—including Key Line Drawings (KLD), packaging development, and digital content creation—ensuring accuracy, manufacturability, and premium brand aesthetics. Spearhead cataloguing for D2C (Direct-to-Consumer) and quick commerce platforms, optimizing product presentation for engagement and conversion. Mandate continuous design innovation and cross-functional teamwork to keep BSOUL at the forefront of the ambient fragrance industry.

Creative Direction:

• Provide creative direction and leadership to the graphic design team, ensuring alignment with brand guidelines and the company's overall objectives.
• Conceptualisation and Design:
• Lead the conceptualisation and design of visual assets, including but not limited to marketing
• collateral, branding materials, digital content, and presentations.
• Team Collaboration: Collaborate closely with cross-functional teams, including marketing, product, and UX/UI, to
• The capability of using AI to translate business requirements into compelling visual designs.
• Brand Management:
• Ensure consistency and integrity of the brand across all design elements, maintaining a cohesive and recognisable visual identity.
• Mentorship:
• Mentor and guide junior designers, fostering a creative and collaborative team environment.
• Project Management:
• Oversee multiple design projects, ensuring they are delivered on time and in accordance with the established creative briefs.
• Trend Awareness:
• Stay informed about design trends, industry best practices ambient fragrance category, and emerging technologies to bring

innovative ideas to the team.

KLD (Key Line Dimensions) and Box/Label Production Knowledge

• Understanding of KLD Creation:
• Must know how to create precise KLDs for packaging—these are critical blueprints for print and manufacturing, showing exact shapes, folds, cuts, glue areas, tabs, bleed/trim, and dimension notations.
• Should be able to interpret and generate die lines for various box structures, sleeves, cartons, and complex label layouts, ensuring manufacturability.

Skill Required: -

• Proven experience as a Graphic Designer with a strong portfolio showcasing a range of design projects, including illustration work.
• Minimum 5 years of experience in a senior or lead design role Innovative packaging and Cataloguing, with a specific focus on illustration design.
• Expertise in graphic design software and tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma, etc.), with a strong emphasis on Illustrator for illustration projects.
• Strong understanding of design principles, typography, and color theory, with a demonstrated ability to apply these concepts to both graphic and illustration design.
• Experience in leading and managing a design team, specifically overseeing projects that involve illustration work.
• Excellent communication and presentation skills, with the ability to convey complex ideas and concepts through visual storytelling.
• Deep knowledge of print production and post-press finishes (lamination, spot UV, foil, velvet matte lamination, embossing, etc.)
• Comfort working from concept sketches through to production-ready art. Direct experience overseeing packaging projects from wireframe KLD through color proofing and first-off sample approval.
• Ability to build and iterate on pitch decks and design presentations for internal and client meetings.
• In-depth knowledge and hands-on experience in creating KLD (Key Line Drawings), dielines, and packaging engineering for boxes and labels.
• Ability to visualise and execute highly accurate 3D packaging mockups using digital design and rendering tools.
• Mastery in aligning with trending design aesthetics—especially in home and ambient fragrance categories—by leveraging Pinterest, Behance, and AI-powered design research.
• Experience integrating AI technologies in the ideation and mockup process for faster, more innovative design solutions, and enhanced team inspiration.
• Strong project management skills, owning the transition from creative sketches to print-ready, dimensionally correct files aligned with manufacturing constrain
• Ability to translate complex ideas into visually engaging design concepts, demonstrating creativity and originality in illustration work.
• Proven ability to meet deadlines in a fast-paced environment while maintaining the highest standards of design quality.
• Bachelor's degree in Graphic Design, Fine Arts, or a related field. First preference will be given to candidates holding a degree from NIFT /Pearl Institute

To Apply

Send your resume and portfolio detailing industry experience to:

Job Types: Full-time, Permanent

Pay: ₹50, ₹70,000.00 per month

Work Location: In person

Expected Start Date: 18/11/2025