Brand and communications Lead

Job Title: Brand and Communications Lead

• Employment Type: Full-time
• CTC: up to 13 LPA
• Years of Experience: 7-10 years
• Team: Marketing
• Timing: Flexible to work general office hours with at least 3 days per week with timings between 2pm to 11pm to align with USA work hours
• Office: Hybrid model depending on employee location, with at least 2 days per week available as work from home
• Type: New role under marketing leadership
• Location: Noida office preferable, but open to other locations and fully remote work for the right candidate

About Us

We are a global team of engineers, architects, designers, researchers, operators and innovators who share a passion for achieving client goals. Our engineering services help businesses thrive at the intersection of technology and people. From the latest AI implementations to legacy platform migrations and everything in between, our services span the enterprise technology spectrum. Our world class experience transformation playbook elevates digital success and increases ROI with a relentless focus on the human experience. Our customer base includes Fortune 500 companies around the globe. We have the skills and insights and were also fun to work with. Our global team spans a diverse cultural spectrum, with wide ranging interests, enabling us to bring personality and depth to every engagement.

Role Overview

We are seeking a highly skilled Brand & Communications Leader to join the Algoworks marketing team. This role will be responsible for managing and reinforcing our global brand identity (with an emphasis on the US and EU markets), overseeing all graphic design output, leading our social media presence and driving internal communications across the organization. The ideal candidate will have a strong command of visual storytelling, brand consistency and written communication, with a passion for using AI tools to scale and optimize brand execution. Experience with managing public relations outreach is preferred, especially in US and EU markets.

This role will manage a small team of designers and content creators and will collaborate closely with marketing, engineering and executive leadership to ensure our brand voice is clear, consistent and impactful across all channels and to all audiences, including our employees. This role requires a data-driven, outcome-oriented mindset, with a focus on building and tracking KPIs, optimizing performance and continuously improving brand engagement through analytics and innovation.

Key Responsibilities

• Responsible for establishing and protecting the company's brand guidelines, ensuring consistency across all internal and external communications while driving creative excellence in execution
• Audit and refine brand assets including logos, typography, color palettes and templates, using AI-assisted design tools to streamline updates and ensure brand integrity
• Collaborate with design and content teams to ensure all materials reflect brand standards, tone and strategic messaging
• Supervise the creation of high-impact visual assets including presentations, social media graphics, web visuals and marketing collateral—reinforcing the brand in engaging and memorable ways
• Provide creative direction and feedback to designers to elevate visual storytelling and ensure alignment with campaign and business goals
• Develop and execute a social media strategy aligned with business objectives and brand voice, using AI-driven tools for content generation, scheduling and performance optimization
• Oversee content calendars, post scheduling and engagement across platforms (LinkedIn, Instagram, X), ensuring consistency and relevance for US and EU audiences
• Build and maintain real-time dashboards to track brand engagement, social media performance and internal communications effectiveness using tools like PowerBI, Salesforce and Sprout Social
• Monitor performance metrics and optimize content based on analytics, applying AI-powered insights to improve reach, engagement and brand recall
• Create and manage internal communications campaigns to support culture, engagement and transparency, leveraging AI tools for message personalization and delivery optimization
• Draft and distribute newsletters, announcements and leadership messages with clarity, tone and strategic alignment
• Support PR efforts including press releases, media outreach and thought leadership content, with AI-assisted drafting and media monitoring tools
• Manage a small team of 3–4 designers and content creators, fostering a culture of innovation, accountability and continuous improvement
• Provide mentorship, performance feedback and professional development opportunities, encouraging the adoption of AI tools and data-driven thinking

Required Qualifications

• Bachelor's or Master's degree in Communications, Marketing, Design, or a related field
• Minimum of 5 years of experience in brand management, communications, or design leadership
• Exceptional written and verbal communication skills in English
• Strong understanding of visual design principles, brand systems and storytelling
• Experience managing social media strategy and execution across global markets
• Proven ability to lead and mentor creative teams
• Excellent organizational and project management skills
• Exposure to AI tools for content creation, design, scheduling and performance analysis
• Experience using analytics platforms to measure and optimize brand and communications performance

Preferred Qualifications

• Experience in a high-tech, engineering or digital services environment
• Familiarity with Adobe Creative Suite, Canva, Figma, or similar design tools
• Experience with internal communications platforms (e.g., Teams, SharePoint, etc.)
• Understanding of brand KPIs and how to measure brand health and engagement

Desired Attributes

• A strategic thinker with a results-oriented mindset
• A strong communicator with the ability to influence and inspire
• A creative leader who reinforces brand identity in exciting and impactful ways
• A data-driven professional who thrives on metrics, dashboards and optimization
• A proactive and adaptable leader with a positive attitude
• A team player with a collaborative approach
• A great personality and a fun person to work with