Brand Manager

2 days ago

Noida, Uttar Pradesh, India MentorBeep Full time ₹ 70,000 - ₹ 12,00,000 per year

Role - Brand Manager - Visual Communication

As a key member of our team, you will lead the creative vision , ensuring that our branding resonates across all platforms. You will work collaboratively with a talented team to drive innovative marketing strategies that align with our growth goals.

Responsibilities

  • Lead and inspire the creative team (design, content, and social) to uphold the brand's creative vision.

  • Serve as the custodian of brand strategy, ensuring coherence and visual appeal across all platforms.

  • Translate brand growth goals into actionable creative strategies.

  • Break down creative strategies at the functional level to achieve measurable goals.

  • Oversee the development of projects including packaging design, social media creatives, ad copies, video assets, and landing pages, managing deadlines and execution from start to finish.

  • Brainstorm and develop innovative creative concepts, ensuring the team's output is both effective and original.

  • Monitor current trends, cultural codes, and customer feedback to create relevant communications for the brand.

  • Utilize quantitative metrics to optimize creative strategies, focusing on key performance indicators such as CTR, CVR, and view-through rates.

Requirements

  • Proven experience in leading diverse creative teams.

  • Hands-on expertise in graphic design or copywriting.

  • Demonstrated success in creating marketing and advertising campaigns, from vision development to production oversight.

  • Experience in crafting or supervising the creation of brand strategy documents from inception.

  • Strong understanding of project management, including budget management and timely execution.

Job Type: Full-time

Pay: ₹700, ₹1,200,000.00 per year

Work Location: In person

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