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Brand Manager- Luggage, Premium Lifestyle
2 weeks ago
Key Responsibilities:
Product Strategy & Development
- Own the product roadmap and identify whitespace opportunities in the luggage category
- Collaborate with design, sourcing, and manufacturing teams to develop new collections
- Monitor consumer trends and competitor activity to inform product decisions
Go-to-Market Execution
- Lead product launches end-to-end, including positioning, pricing, and channel strategy
- Analyze performance metrics and optimize future rollouts
Brand Building
- Shape brand voice, identity, and messaging across digital and offline touchpoints
- Develop annual brand plans and track brand health KPIs
Cross-functional Collaboration
- Work closely with Ecommerce, Sales, and Creative teams to ensure cohesive execution
- Manage product lifecycle and ensure alignment with business goals
Ideal Candidate Profile:
- 3 to 6 years of experience in brand or product management, preferably in fashion, lifestyle, or consumer goods
- MBA or equivalent degree from a reputed institution
- Strong understanding of physical product development and sourcing
- Analytical mindset with a flair for design and storytelling
- Experience in market research, pricing strategy, and campaign execution
- Collaborative, detail-oriented, and passionate about building consumer-first brand