Brand Manager

8 hours ago

Mumbai, Maharashtra, India Uberlife Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Product Strategy:

  • Define and own the product roadmap aligned with brand strategy and market trends.
  • Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities
  • Benchmark against competition across Indian and global markets

Product Development

  • Lead the development and execution of a New Product Development (NPD) calendar.
  • Translate customer insights into product briefs for the design team.
  • Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brands values and market demand.

Go-to-Market & Launches

  • Craft compelling product narratives in alignment with brand identity
  • Oversee the entire product launch process, including planning, execution, and post-launch Analysis and make recommendations for improvements.

Cross-functional Collaboration

  • Work closely with internal teams Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce).
  • Ensure alignment across teams on product specs, timelines, and availability
  • Be the custodian of the product throughout its lifecycle

Pricing & Positioning:

  • Manage category-specific promotions and pricing strategies

Brand Management:

  • Define and evolve the brands positioning, voice, and visual identity
  • Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.
  • Develop annual brand plans aligned with business objectives and customer insights
    • Monitor and measure brand health through qualitative and quantitative tools

Marketing & Communication:

  • Lead brand campaignsfrom brief to execution.

Collaborate with internal creative teams and external agencies to develop impactful communication

  • Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).

Preferred candidate profile

3-5 years of experience from good B-Schools like MICA, IMT, MDI etc


• Experience in product & brand management ideally from luggage or in consumer-facing industries (e.g., fashion, lifestyle, footwear, accessories)


• Incumbent should have independently managed a portfolio of products & new product development within category or in adjacent categories


• Strong understanding of physical product development, preferably with exposure to manufacturing/sourcing


• Experience with market research and data analysis.


• Analytical and insights-driven, with a good eye for aesthetics and detail


• Familiarity with various marketing channels and platforms.


• Ability to work collaboratively with cross-functional teams.

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